USA
LPGA Tour to offer dual-admission tickets for back-to-back LA tournaments
The Ladies Professional Golf Association Tour has announced it will hold back-to-back events in Los Angeles, California, for the first time in April
On Location announced as exclusive hospitality experience provider for WWE
On Location, the Endeavor-owned hospitality company, has entered an exclusive relationship to provide hospitality packages at World Wrestling Entertainment premium live events
DemandScience signs as PGA Tour’s ‘B2B sales pipeline’ sponsor
Global data company DemandScience has become the ‘Official B2B Sales Pipeline Generation Sponsor of the of the PGA Tour and PGA Tour Champions’ through 2026.
Discovery reaches 22m OTT subscribers, international revenues up 22 per cent
Discovery, the US-based media group that owns Eurosport, today (Thursday) reported full-year revenues of $4.54bn (€4.0
Rocket Mortgage FieldHouse to gain sportsbook as part of Cavaliers, Caesars partnership
The National Basketball Association's Cleveland Cavaliers will open a sportsbook at Rocket Mortgage FieldHouse as part of a multiyear partnership with Caesars Entertainment
F1 Miami GP adds Red Bull to sponsorship portfolio
The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
MLS takes step into metaverse with GreenPark Sports partnership
Major League Soccer has taken its first step into the metaverse by securing a partnership, alongside the MLS Players Association, with GreenPark Sports, the Los Angeles, California-based publisher and…
Rocket League becomes San Diego Loyal principal jersey sponsor
United Soccer League Championship team San Diego Loyal has expanded its partnership with San Diego-based video game developer Psyonix for popular vehicular soccer video game Rocket League to become the…
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
MLB: 2022 games to be cut if no labor deal by February 28
Labor talks take darker turn as league sets deadline for a new agreement
“They are not scared” | Saudi breakaway league continues to cast shadow over PGA Tour
Rory McIlroy recently declared the Saudi-backed breakaway golf tour as "dead in the water". However, Brooks Koepka and Rickie Fowler still think there are signs of life in the project. Bob Williams reports.
Sinclair remains undeterred in Q2 debut for streaming service
Operator of Bally Sports RSNs issues downbeat earnings report
NHL looks to further engage Gen Z with TikTok partnership
The National Hockey League and NHL Players' Association have secured a partnership with short-form video platform TikTok in order to expand fan engagement with its global fanbase
WSC Sports strikes AI video agreement with IndyCar
Automated highlights company expands its presence in motorsports
Sakiewicz to leave NLL commissioner post after six years
Executive to pursue other interests while Berman assumes leadership duties
US Soccer, USWNT to ramp up pressure on Fifa over equal pay
The United States Soccer Federation and the US women’s national soccer team have vowed to ramp up the pressure on world governing body Fifa to introduce equal World Cup prize money after securing a landmark g…
Charlotte FC’s chief fan officer enables MLS expansion team to get off to flying start
Ahead of Charlotte FC's inaugural MLS game, Shawn McIntosh tells SportBusiness how the club's collaborative relationship with its fans has enabled the organization to get off to a potentially record-setting start in the league.
Mickelson loses KPMG, Amstel Light sponsorships after ‘reckless’ Saudi breakaway league comments
Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…