USA

American Football
Finance & Law

National Women's Soccer League expansion team Angel City FC has brought in superstar entertainers Gabrielle Union and Christina Aguilera to its expansive investor group
Olympic Games
Media

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Motorsport
Sponsorship & Marketing

The Formula 1 Miami Grand Prix has expanded its sponsorship portfolio by adding hotel, resort, and casino company Hard Rock as its first founding partner in a multiyear deal
American Football
Events

The revived United States Football League will stage its inaugural playoffs and championship game at Tom Benson Hall of Fame Stadium in Canton, Ohio, following an agreement with Hall of Fame Village, …
Football
Media

Men in Blazers, the popular American soccer-focused podcast and TV show, is looking to significantly expand its brand thanks to a partnership with United States soccer-focused investment firm For Soccer…
Golf
Industry Moves

Veteran United States golf executive Ty Votaw, who served as Ladies Professional Golf Association Tour commissioner from 1999 until 2005, has announced his retirement
Multiple Sports
Media

CBS Sports parent entity ViacomCBS has changed its corporate name to Paramount, a move which highlights the American media conglomerate's emphasis on its international Paramount+ streaming service.
Baseball
Fan Engagement

The Atlanta Braves have become the first Major League Baseball team to establish a presence in the metaverse with the creation of Digital Truist Park, which is described as "a photo-realistic digital twin…
NFL
Media

Rams' dramatic comeback victory generates best US viewership in five years
Football
Sponsorship & Marketing

Major League Soccer expansion team St. Louis City SC has secured a 15-year naming rights deal with St. Louis, Missouri-based healthcare company Centene Corp
Motorsport
Sponsorship & Marketing

McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Ice Hockey
Media

JT Brown and Everett Fitzhugh will become the first all-Black broadcast team in National Hockey League history when the Seattle Kraken face the Winnipeg Jets at Canada Life Centre on February 17.
American Football
Data

Pact marks another key step in advance of revived league's debut
US College Sport
Events

Open letter from college conference commissioner brings some of the private discussions about event expansion into public view
Basketball
Media

WarnerMedia's Cartoon Network will present a half-hour, commercial-free special edition of this year's National Basketball Association All-Star Slam Dunk Contest, hosted by animated stars Teen Titans Go!
Football
Media

Major League Soccer's Sporting Kansas City has called time on its local rights deal with regional sports network Bally Sports Kansas City a year early due to widespread frustration with the Sinclair Broadcast …
Motorsport
Sponsorship & Marketing

Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program. Th
Electric Scooter Racing
Events

London will host the first-ever eSkootr Championship (eSC) racing event when the world's first electric scooter racing series launches in May, organisers have announced