USA

Ice Hockey
Events

The Premier Hockey Federation is staging its 2022 Isobel Cup Playoffs at AdventHealth Center Ice near Tampa Bay, Florida, on March 25-28, marking the first time that the women's ice hockey league will…
Motorsport
Sponsorship & Marketing

Cryptocurrency platform Crypto.com has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8
NFL
Finance & Law

American media mogul Byron Allen, the chief executive of the Allen Media Group, is preparing to bid for the Denver Broncos, a move that could make the businessman the first Black majority owner of a National …
Basketball
Sponsorship & Marketing

The National Basketball Association's New Orleans Pelicans have partnered with financial technology firm Cardless to launch the first team-branded credit card
NFL
Media

Online retail giant to run ad during NFL title game touting upcoming coverage
Multiple Sports
Sponsorship & Marketing

New York-based marketing solutions company Kore Software has acquired two companies in the sponsorship and engagement marketing space: the AI-powered analytics platform Hookit and the professional sports…
Basketball
Sports Betting

Fubo Gaming, a subsidiary of United States-based sports streaming platform fuboTV, has secured market access in Ohio by expanding its marketing partnership with the Cleveland Cavaliers to become an official…
Football
Governance

The protracted takeover saga at Washington Spirit has finally reached a resolution with minority owner Y
Motorsport
Media

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Football
Media

The Spanish Football Federation (RFEF) has become the latest rights-holder to look to the vibrant market in the Americas by launching an invitation to tender for broadcast rights to the Spanish Super Cup
Rugby Union
Media

United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.
Football
Sponsorship & Marketing

Two City Football Group-owned clubs, Manchester City Women and New York City FC, have announced sponsorship deals with American headphones brand JLab Audio.
NFL
Media

Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com
Football
Sponsorship & Marketing

Major League Soccer expansion team Charlotte FC has secured a wide-ranging partnership with North Carolina-based regional healthcare system Atrium Health, which has been designated the club's official…
Esports
Esports

NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.
Baseball
Technology

Alignment seeks to further league's long-running Play Ball participation effort
NFL
Sports Betting

AGA research finds sharp upward spike in projected activity for NFL title game
Basketball
Media

The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.