USA

Olympic Games
Media

The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
Baseball
Governance

Union response prompts elevated public war of words with MLB owners
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Dave VanEgmond, founder and chief executive of Bettor Capital. Fisher and Russo also discuss the historic $75m capital raise for the Women’s National Basketball Association, the departure of WarnerMedia News & Sports chairman Jeff Zucker, mounting off-field issues for the National Football League ahead of the upcoming Super Bowl LVI, and the start of the Beijing Olympics.
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
NFL
Industry Moves

MSE executive to succeed the long-tenured, highly regarded Cass
NFL
Governance

Commissioner reflects different tone following Flores lawsuit
Motorsport
Sponsorship & Marketing

Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Ice Hockey
Events

The National Hockey League has announced it is reintroducing the NHL Global Series during the 2022-23 season, with preseason and regular-season games in four European countries.
Multiple Sports
Sports Betting

Empire State races past prior mark with just 23 days of mobile wagering
NFL
Fan Engagement

Latest drop to feature Aikman, Marino, McMahon, and Moon
Rugby Union
Stadia

Major League Rugby's San Diego Legion will play home games at San Diego State University's Snapdragon Stadium for up to 10 years beginning in 2023
Multiple Sports
Finance & Law

Premium experiences company Legends has acquired the Maestroe Sports & Entertainment agency to accelerate the formation of its new Legends Growth Enterprises division
NFL
Fan Engagement

Social media platform Twitter is looking to make a marketing splash at Super Bowl LVI by displaying fans' tweets on the LED roof of SoFi Stadium in Inglewood, California
Professional Wrestling
Finance & Law

Pro wrestling property sees gains across numerous sectors of its business
Baseball
Governance

League looks to third party as negotiations with MLBPA fail to advance
Ice Hockey
Sponsorship & Marketing

Meal-kit provider HelloFresh has entered the National Hockey League landscape by securing partnerships with the Nashville Predators, New York Islanders, and Los Angeles Kings.
NFL
Governance

Snyder personally accused of misconduct in US House of Representatives session
NFL
Media

Multiple held-back units sell for $7m each