USA
NHL extends partnership with MGM Resorts, BetMGM
The National Hockey League has secured a multiyear extension of its partnership with casino operator MGM Resorts International and online gaming subsidiary BetMGM
Athletes Unlimited, Sportradar secure integrity services partnership
Athletes Unlimited has taken a further step into the United States sports betting landscape by securing a multiyear partnership with Sportradar Integrity Services
WNBA completes historic $75m capital raise
Investment is the largest-ever capital raise for a women’s sports property and involves a large group of prominent business leaders
LA Rams look to grow local fanbase with Super Bowl LVI appearance at SoFi Stadium
The National Football League's Los Angeles Rams are looking to capitalize on their appearance at Super Bowl LVI in their home venue, SoFi Stadium, on February 13 to significantly grow the team's local …
NCAA sees its revenue rebound sharply in 2021
Governing body reports return of fiscal state to pre-pandemic levels
IOC signs off sports programme for LA’s Olympic Games
Skateboarding, sport climbing and surfing have been formally confirmed for their third consecutive summer Olympic Games as the International Olympic Committee today (Thursday) approved the sports programme…
NFL expanding its ticket NFT program to Super Bowl LVI
League advances upon digital collectible program introduced in regular season
O’Neill appointed Houston Dash president
The National Women's Soccer League's Houston Dash has named sports marketing executive Jessica O’Neill as team president.
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
FuboTV to carry NBCUniversal’s Beijing 2022 coverage
US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.
Women’s Sports Network aims to shine spotlight on female athletes
In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
Washington’s NFL team officially rebranded the Commanders
NFL franchise completes extensive process for new nickname
FloSports enters NFT landscape with Tezos partnership
United States-based streaming service FloSports has entered the non-fungible token (NFT) landscape with a wide-ranging partnership with blockchain company Tezos though 2024
Former Dolphins coach Flores files bombshell lawsuit against NFL
Legal complaint makes series of explosive allegations against league, several teams
Boxing legend Mayweather unveils Nascar Cup Series team
Former world champion boxer Floyd Mayweather Jr. has officially unveiled Nascar Cup Series team The Money Team Racing, which will enter the No. 50 Chevrolet for driver Kaz Grala during the 2022 season.
Abbamondi to step down as Brooklyn Nets CEO at end of 2021-22 NBA season
The National Basketball Association's Brooklyn Nets are searching for their third chief executive in as many years after John Abbamondi resigned from the role and will step down at the end of the 2021-22…
Pat Bowlen Trust officially places Broncos up for sale
Clock officially starts on what is widely expected to be a record-setting sale
NFL extends robust audience growth in conference title games
Viewership patterns continue after gains in regular season, earlier playoff rounds