USA
US Ski & Snowboard unveils trio of deals ahead of Beijing 2022
US Ski & Snowboard has unveiled a trio of commercial partnerships ahead of the 2022 Beijing Winter Olympics.
Air purification technology company Airphx has been named an official suppler to the organization.
MLB, MLBPA discuss pre-arbitration player bonus pool
Ongoing labor negotiations take on new wrinkle
NFL generates another strong boost in sponsorship revenue
Legal sports betting plays key role in upward revenue surge for the league
NFL nets best-ever domestic viewership for Divisional playoffs
Dramatic quartet of postseason games deliver historic audience totals
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
2022 NBA 2K League Draft to be held virtually
The NBA 2K League has announced it is holding its Draft virtually for the second consecutive year.
The 2022 NBA 2K League Draft will be held on February 26 at 6 p.m.
PFL secures extended, expanded domestic ESPN rights deal
The Professional Fighters League has unveiled an extended and expanded multiyear domestic rights deal with ESPN
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
Face-to-face meetings bring new cadence to MLB labor talks
Representatives for players, owners to hold second straight day of in-person negotiations
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Wynn Resorts ‘looking to offload’ sports betting business at steep discount
Wynn Resorts is reportedly looking to sell its online sports betting product WynnBET at a steep discount amid high state tax rates, intense competition from other sportbooks, and expensive marketing efforts…
FuboTV picks up Uefa streaming rights in US via Fox Sports sublicense deal
FuboTV has continued to expand its reach in the United States by securing exclusive streaming rights to a number of Uefa competitions, including selected matches from the 2024 and 2028 European Championships,…
Lakers, James remain atop NBA merchandise sales rankings
Los Angeles team retains popularity with fans despite on-court struggles
Genius Sports extends global push with Betway agreement
Sports data company continues to leverage NFL rights pact
Carsten Koerl on Sportradar’s global business ambitions
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Carsten Koerl, Sportradar global chief executive. Fisher and Russo also discuss the demise of the split-season plan advocated by Major League Baseball’s Tampa Bay Rays, new funding rounds for non-fungible token (NFT) companies Autograph and Animoca Brands, historic investment into the Premier Hockey Federation, a large-scale betting pact between Fubo Gaming and two Texas-based pro soccer clubs, and a reimagined model of governance for US college sports.
NWSL clears path for Kang to seal Washington Spirit takeover
The protracted takeover saga at Washington Spirit appears close to a resolution after the National Women’s Soccer League paved the way for minority owner Y.
New York set to become top American state for sports betting
State on pace to shatter national mark for most handle in a single month
Baseball HOF sees rise in net income despite pandemic
Shrine records sizable boost in charitable contributions