USA

NFL
Media

League generates an average 21 per cent domestic audience lift for start of its playoffs
Golf
Media

Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.
Golf
Sponsorship & Marketing

American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …
Multiple Sports
Industry Moves

Former Bloomberg executive to help oversee company's rising focus on continent
NFL
Stadia

Discussions remain ongoing between Pegula Sports and Entertainment, public officials
Action Sports
Sponsorship & Marketing

Thrill One Sports and Entertainment, the organizers behind action sports’ Nitro World Games, has unveiled an eight-figure multiyear partnership with Keurig Dr Pepper energy drink brand A Shoc.
Basketball
Governance

Joe Gebbia, the billionaire Airbnb co-founder, has joined the National Basketball Association's San Antonio Spurs as a strategic minority partner
Basketball
Sponsorship & Marketing

The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Multiple Sports
Sports Betting

Opening weekend of online activity in state generates $150m in handle
Golf
Media

The PGA Tour and social media platform Twitter have unveiled a partnership extension that will bring additional content to live audio feature Twitter Spaces
Multiple Sports
Industry Moves

Michael Friisdahl is stepping down as president and chief executive of Maple Leafs Sports & Entertainment (MLSE) to join British multinational aviation services company Signature Aviation as its chairman.
Esports
Sponsorship & Marketing

Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
Teqball
Media

Teqball USA has signed a one-year rights agreement with Disney’s ESPN that will showcase coverage of the growing sport in a key market.
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has expanded its reach within women's golf by striking a multiyear partnership with the Ladies Professional Golf Association and …
Esports
Finance & Law

Agreement to create world's third-largest gaming company by revenue
Ice Hockey
Finance & Law

The Premier Hockey Federation has solidified its future by unveiling a $25m (€22m) investment from the league's Board of Governors in direct payments and benefits to its players over the next three years.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mike Raffensperger, FanDuel chief marketing officer. Fisher and Russo also discuss the start of the National Football League playoffs following a banner regular season for the property, the completion of a digital rights agreement between Sinclair Broadcast Group and the National Basketball Association, and the Covid-19 drama between Serbian tennis star Novak Djokovic and the Australian government.
NFL
Sports Betting

The National Football League's Buffalo Bills have continued to capitalize on the introduction of online legal sports betting in New York state by striking a multiyear agreement with Caesars Sportsbook,…