USA
CFP viewership rebounds for Georgia-Alabama title clash
Championship game is most-watched program on American cable in two years
WNBA hires PBA chief executive Edison as inaugural chief growth officer
The Women's National Basketball Association has appointed Colie Edison as the league's inaugural chief growth officer, a move which begins on January 31
Parlow Cone makes case to be re-elected US Soccer president
Cindy Parlow Cone has made an impassioned case over why she should be re-elected United States Soccer Federation president, saying the organization needs to "look forward, not backward
MLB, MLBPA set to restart labor talks after lengthy pause
Planned bargaining session will be first substantive talks since lockout started
New York City FC to play home game in Los Angeles due to local stadium issues
Major League Soccer team New York City FC will play a Scotiabank Concacaf Champions League home game on the other side of the United States in Los Angeles, California, due to a series of stadium issues…
Berding to step aside as FC Cincinnati president
Jeff Berding is stepping aside as president of Major League Soccer's FC Cincinnati and has been promoted to the role of club co-chief executive and president of parent company FC Cincinnati Holdings
Fox Sports, Twitter expand pact for World Cup integrations
New contract term to prominently feature Twitter Spaces
Real Salt Lake hires Playfly Sports to secure naming rights partner
Major League Soccer's Real Salt Lake has hired sports marketing outfit Playfly Sports to secure a new stadium naming rights partner
NHL, olive.com strike North American partnership for 2021-22 season
The National Hockey League and US automobile insurance company olive.com have announced a North American partnership for the remainder of the 2021-22 season.
The partnership will include olive.
CFP expansion efforts stall amid lack of consensus
Sharp divide remains regarding logistics of growth beyond four-team format
MLB, Apple in advanced talks regarding potential rights deal
Negotiations centering around weekday game inventory previously held by ESPN
World Lacrosse awards 2023 Men’s World Championship to San Diego with eye on LA28
World Lacrosse has awarded its 2023 Men's World Championship to San Diego, California, a decision the governing body hopes will help the sport gain inclusion in the Los Angeles 2028 Olympic Games.
PGA Tour, FanDuel extend sports betting partnership through 2024
The PGA Tour and leading sports betting operator FanDuel have announced a three-year extension of their content and marketing partnership through 2024
Eli Manning joins PE world with Brand Velocity Partners
Former NFL star quarterback continues to expand his post-playing business roles
Playfly Sports bolsters portfolio with Premier Partnerships acquisition
Pennsylvania-based sports marketing outfit Playfly Sports has bolstered its portfolio by sealing the acquisition of sponsorship sales and consulting firm Premier Partnerships.
Sinclair nears digital rights deal with NBA, new financing
Agreement advances efforts for planned regional streaming service
New York online sports wagering begins at historic levels
Jurisdiction logs nearly as much betting activity as next three states combined
Ken Solomon on establishing an international profile for the Tennis Channel
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.