USA
23XI Racing secures Wheaties partnership for 2022 Nascar season
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season
Vivid Seats acquires Betcha Sports
Ticket marketplace advances plan to expand into adjacent areas
SeatGeek signs primary ticketing pact with St. Louis City SC
New York-based ticketing company inks seventh club-level deal in MLS
Next League’s David Nugent on forming a new model for technology services
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview David Nugent, co-founder and chief executive of Next League. Fisher and Russo also discuss Endeavor’s dramatic entry into Minor League Baseball, Genius Sports’ large-scale data rights and digital media pact with the Canadian Football League, and the diplomatic boycott of the upcoming Beijing Olympics by several nations.
Austin Bold to go on one-year USL hiatus then relocate due to Austin FC success
United Soccer League Championship team Austin Bold will take a one-year hiatus from competing in the second-tier league in 2022 as the club actively pursues relocation to another major city in Texas
Bettman admits to rising “concerns” over NHL Beijing Winter Olympic participation
National Hockey League commissioner Gary Bettman has admitted that both the league and a growing number of its players have rising concerns over participation in the Beijing Winter Olympics scheduled for…
Patriots’ Gillette Stadium to undergo major revamp for 2023 NFL season
Gillette Stadium, the home venue of the National Football League's New England Patriots and Major League Soccer's New England Revolution, will undergo a major renovation to transform the north end of the…
Athletes Unlimited brings in Aspiration as multi-property jersey sponsor
Athletes Unlimited, the startup network of professional sports leagues, has named California-based sustainability-focused personal finance company Aspiration its multi-property jersey sponsor in a wide-ranging …
Arctos poised to acquire minority stakes in Lightning, Wild as NHL embraces private equity
The Tampa Bay Lightning and Minnesota Wild are poised to sell minority stakes to Arctos Sports Partners, the Texas-based sports investment fund, after the National Hockey League loosened its ownership …
NHL introduces series of workplace diversity, safety measures amid Blackhawks scandal
The National Hockey League has introduced a series of workplace diversity, inclusivity and safety measures as part of its response to the alleged sexual assault against former Chicago Blackhawks prospect…
Fenway Sports Group completes $900m Penguins takeover
Fenway Sports Group has completed its $900m (€799m) acquisition of the Pittsburgh Penguins following a unanimous vote by the National Hockey League's Board of Governors.
PFL Challenger Series to air exclusively on fuboTV
US-based sports streaming platform fuboTV has reached a ‘multi-year’ rights agreement to show the Professional Fighters League’s PFL Challenger Series and incorporate various interactive elements into …
Angel Stadium sale to MLB club declared illegal by state agency
City of Anaheim now has 60 days to correct violations or face $96m in potential fines
Chicago Fire appoints Van den Bergh as chief strategy officer
Major League Soccer's Chicago Fire FC has appointed Jeroen van den Bergh as the club's chief strategy officer
NFL recruits DSM’s Steinforth to lead German business
American football’s National Football League has named Alexander Steinforth its new general manager in Germany.
Sports media’s transition to a streaming-based future grows more turbulent
SportBusiness US Editor Eric Fisher examines the implications of the increasing issues among many American sports media entities pivoting their businesses to streaming
University of Maryland, PointsBet sign sportsbook partnership
Deal is the first of its type in the Big Ten Conference
W&S extends Cincinnati title deal as Banc Sabadell mulls Barcelona Open renewal
Western & Southern Financial Group has extended its long-standing title sponsorship of the top-tier men’s and women’s professional tennis tournament in Cincinnati for another three years, from 2022 to …