USA
Abbott to step down as MLS deputy commissioner at end of 2022
Mark Abbott is stepping down from his role as Major League Soccer's president and deputy commissioner at the end of 2022, marking the departure of one of the league's guiding and most influential voices
NWSL secures long-term Nike agreement and short-term CBS extension
The National Women’s Soccer League and leading sportswear manufacturer Nike have signed a long-term extension agreement, which is "the largest" commercial partnership in league history.
Pirtek named official hose supplier of IndyCar, IMS
Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.
DraftKings, Bruins seal multiyear DFS partnership
Prominent United States-based gaming company DraftKings has unveiled a multiyear partnership with the National Hockey League's Boston Bruins, becoming the exclusive official daily fantasy partnership of…
LA Rams bring in Twitter executive Prince as inaugural CCO
The National Football League's Los Angeles Rams have appointed Jen Prince, Twitter’s global head of content partnerships, as the team's inaugural chief commercial officer.
PeaceHealth backs Eugene’s World Athletics Championships
Not-for-profit healthcare organisation PeaceHealth has agreed a deal to sponsor the 2022 edition of the World Athletics Championships in the US city of Eugene, Oregon
WAVE.tv, FloSports unveil combat sports-focused partnership
WAVE.tv, the California-based digital sports media company, and US streaming service FloSports have expanded their partnership with a focus on the FloWrestling and FloGrappling verticals
MLB Cleveland Guardians formalize identity transition
Previously delayed merchandise sales set to start at club's team shop
Nashville SC brings in Hyundai as official sleeve sponsor
Major League Soccer's Nashville SC has secured a long-term founding partnership with car manufacturer Hyundai, which will serve as the club's official automotive partner and official sleeve sponsor.
NFL creates ticketing-focused NFT offering
Virtual commemorative tickets to be provided for select games this season
MLB completes new housing policy for minor league players
Club owners to provide furnished housing for most player prospects
Infront, StreamAMG launch Ski and Snowboard Live OTT platform in US market
The Infront agency has teamed up with StreamAMG, the sports streaming and technology company, to launch Ski and Snowboard Live, a new direct-to-consumer streaming service for the US market
Manfred talks more openly about potential for MLB lockout
Commissioner says "time is becoming an issue" in ongoing labor talks
NBC Sports retains US Premier League rights in record six-year, $2.7bn deal
NBC Sports has retained the United States media rights to the Premier League amid fierce competition in a record-setting deal which covers the 2022-23 season through 2027-28
Relay to modernize AT&T Stadium concessions operations with voice-first technology devices
Technology company Relay has announced a three-year partnership with Legends Hospitality to support concessions operations at AT&T Stadium in Dallas, Texas, with the introduction of over 400 next-generation,…
MSG Sports brings in Caesars as latest sports betting partner
Caesars Sportsbook has secured a multiyear partnership with Madison Square Garden Sports Corp
“Right time, place and approach” | Detroit City FC caps remarkable rise with move to USL
Detroit City FC co-owner and chief executive Sean Mann speaks to SportBusiness about the club's rapid rise up the US soccer pyramid and plans for the future in the USL. Bob Williams reports.
Sportfive to create US-focused esports unit
Global agency to develop American team to service growing sector