USA
Whoop strikes WTA deal that includes in-match use of devices
Women's tennis pact adds to growing set of partnerships for company
Angel City FC brings in Klarna as latest founding partner
National Women's Soccer League expansion team Angel City FC has brought in Swedish fintech company Klarma as a founding partner in a multiyear deal
NBCUniversal’s USA Network significantly expands sports offering amid NBCSN shutdown
NBCUniversal has announced that NBC Sports will shift a significant amount of premium sports content to cable channel USA Network from January 1, 2022, amid the imminent shutdown of NBC Sports Network
MPL hires industry veteran McCloskey to oversee US market
Esports and gaming organization looks to advance global expansion
UFC, Crypto.com to offer NFTs as part of expanded partnership
Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs).
Crypto
Chargers set plans to build new team facility in El Segundo
New team headquarters, training complex set to open in 2024
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
NHL, NHLPA seek more answers regarding Beach matter
League, union continue reviews of policies, procedures as alleged sexual assault continues to rock the entire hockey world
Riot Games to open trio of remote production centres
US-based video games developer, publisher and esports tournament organiser Riot Games has launched a new production venture that will see three remote broadcast centres developed across the world, beginning…
Fehr’s fate could be part of NHLPA executive board meeting
Fallout continues from Blackhawks sexual assault scandal
Coca-Cola pays $5.6bn for full control of BodyArmor
The Coca-Cola Co. has acquired full control of BodyArmor for $5.6bn (€4.8bn) in a deal which values the sports drink brand at approximately $8bn.
Dodgers, Lakers investor Boehly ‘in talks’ to purchase NWSL’s Washington Spirit
Billionaire businessman Todd Boehly, who is part-owner of the National Basketball Association's Los Angeles Lakers and Major League Baseball's Los Angeles Dodgers, is reportedly in talks to buy National…
Facebook offers US fans paid access to EuroLeague matches
Euroleague Basketball has agreed a deal with social media platform Facebook to offer fans in the US live coverage of its top-tier club competition
Buzzer’s Bo Han on redefining live sports consumption for a new generation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bo Han, Buzzer founder and chief executive. Eric and Chris also discuss issues surrounding Major League Baseball’s World Series, the merger of esports organization FaZe Clan with a special purpose acquisition company, potentially mounting issues for Peacock, growing scrutiny surround National Football League commissioner Roger Goodell, and Greg Norman’s developing effort to create a new golf series.
USL names TwinSpires as inaugural playoffs presenting partner
The United Soccer League has named the Churchill Downs-owned sports betting brand TwinSpires as the presenting partner of the 2021 USL Championship and League One Playoffs.
Kansas City NWSL rebrands as Kansas City Current
The National Women's Soccer League expansion team in Kansas City, Missouri, is now known as Kansas City Current after the organization unveiled its new branding, including a crest and colors
Coca-Cola nears deal to buy controlling stake in BodyArmor in $8bn valuation
The Coca-Cola Co. is reportedly nearing a deal to acquire a controlling stake in BodyArmor, valuing the sports drink brand at $8bn (€6.88bn).
World Series shifts to Atlanta with heightened ‘Chop’ debate
As Braves host first World Series game since 1999, long-running tradition gains additional scrutiny