USA
Genius expands ESPN data insights agreement
Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Fifa breaks new ground with global banking partner
Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
NBCU Olympic viewership soars with expanded streaming
Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.
Legends EVP Foy to head up Wasserman’s US rights sales
Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America
Court orders PrimeBlock to pay Pelicans
PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.
TKO raises full-year guidance as Q2 revenue jumps to $851.2m
TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
Zaslav bullish on WBD carriage talks post-NBA
Warner Bros. Discovery boss David Zaslav has attempted to play down concerns that the group's impending loss of NBA rights will have a significant impact on future carriage negotiations.
Businessolver named second TGL founding partner
Businessolver has been unveiled as the second founding partner of golf's TGL in the US-based HR technology firm's second sponsorship in elite sport.
Sport drives Disney’s first streaming profit
Walt Disney's combined streaming business was profitable for the first time in the third quarter, helped by ESPN+, as the US entertainment giant moved back into the black
Truist replaces Wells Fargo in PGA Tour title role
Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Genius forecasts sharp revenue growth as net loss widens
Genius Sports’ second-quarter net loss has widened year over year to $21.8m (€20m) as the group says it will only target profitable betting rights acquisitions, having already sewn up English Premier League and NFL contracts to nearly the end of the decade.
Fubo posts $25.8m Q2 loss as subscribers dip
Streaming platform Fubo lost more than 60,000 subscribers in North America during the second quarter of 2024 and posted a net loss of $25.8m (€23.6m) for the three-month period.
Judge overturns $4.7bn Sunday Ticket ruling
A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
Venu Sports sets price point for streaming launch
The price point for Venu Sports, the highly anticipated joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been set at $42.99 (€40) per month.
IBX-Phillies deal highlights healthcare’s sports focus
The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
NFL bags Sony to fill high-priority headphone category
The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
TKO, ex-UFC fighters head to court as $335m deal rejected
A proposed settlement between Ultimate Fighting Championship parent company TKO Group Holdings and former fighters has been rejected by a judge presiding over the case, with the lawsuit now facing the possibility of being settled in court.
PGA Tour eyes slice of YouTube creator audience
The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators