USA

Basketball
Data

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Football
Sponsorship & Marketing

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Multi-sport
Media

Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.
Multiple Sports
Industry Moves

Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America
Basketball
Sponsorship & Marketing

PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.
Mixed Martial Arts
Finance & Law

TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
Multiple Sports
Finance & Law

Warner Bros. Discovery boss David Zaslav has attempted to play down concerns that the group's impending loss of NBA rights will have a significant impact on future carriage negotiations.
Golf
Sponsorship & Marketing

Businessolver has been unveiled as the second founding partner of golf's TGL in the US-based HR technology firm's second sponsorship in elite sport.
Multiple Sports
Finance & Law

Walt Disney's combined streaming business was profitable for the first time in the third quarter, helped by ESPN+, as the US entertainment giant moved back into the black
Golf
Sponsorship & Marketing

Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
Multiple Sports
Sports Betting

Genius Sports’ second-quarter net loss has widened year over year to $21.8m (€20m) as the group says it will only target profitable betting rights acquisitions, having already sewn up English Premier League and NFL contracts to nearly the end of the decade.
Multiple Sports
Finance & Law

Streaming platform Fubo lost more than 60,000 subscribers in North America during the second quarter of 2024 and posted a net loss of $25.8m (€23.6m) for the three-month period.
American Football
Media

A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
Multiple Sports
Media

The price point for Venu Sports, the highly anticipated joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been set at $42.99 (€40) per month.
Baseball
Sponsorship & Marketing

The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
American Football
Sponsorship & Marketing

The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
Mixed Martial Arts
Finance & Law

A proposed settlement between Ultimate Fighting Championship parent company TKO Group Holdings and former fighters has been rejected by a judge presiding over the case, with the lawsuit now facing the possibility of being settled in court.
Golf
Fan Engagement

The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators