USA
COTA chief Epstein ‘confident’ of US Grand Prix contract renewal
Circuit of the Americas chief executive Bobby Epstein has admitted he would be "surprised and disappointed" if the Austin, Texas, racetrack is not given a renewal by Formula One for its long-standing United…
Walmart backs Cyclo-cross World Championships in home state
US retail giant Walmart has agreed a deal to become the title sponsor of the 2022 Cyclo-cross World Championships, which will take place in Fayetteville, Arkansas, USA
US House committee seeks WFT probe materials from NFL
Oversight Committee members request documents the league thus far has refused to release
PBR offers bull ownership with move into NFT space
Professional Bull Riders has become the latest sports property to delve into the non-fungible tokens space by announcing a deal with SmartMedia Technologies that the two parties say will revolutionise…
Candy Digital valued at $1.5bn after $100m Series A funding round
Startup digital collectible company Candy Digital has been valued at $1.5bn (€1.3bn) after a $100m Series A financing round, which includes National Football League legend Peyton Manning among the investors.
Predators, Bally’s strike sports betting partnership through 2025
The National Hockey League's Nashville Predators have struck a partnership with Bally's Corp
NFL’s US broadcasters see 14-per-cent boost in ad revenue
Increase in spending mirrors robust audience growth so far in 2021 season
Messing vows to implement ‘institutional change’ at NWSL
Marla Messing has vowed to implement "institutional change" at the National Women's Soccer League in her new role as the organization's interim chief executive
Angel City FC to give players one-per-cent share of ticketing revenue
In a groundbreaking move, National Women's Soccer League expansion team Angel City FC has announced that its players will receive one per cent of the club's ticketing revenue
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
NHL, Navy Federal seal multiyear extension of US partnership
The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …
MSG Sports, JPMorgan Chase renew marketing partnership in multiyear deal
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Premier Hockey Federation secures US rights deal with ESPN+
The Premier Hockey Federation has secured a major boost by securing an exclusive United States rights deal with ESPN+, covering all 60 regular-season games, the Isobel Cup playoffs and other special events.
USA Rugby unveils Rugby World Cup bid campaign branding, potential host cities
USA Rugby has officially unveiled its official bid campaign branding, as well as potential host cities, in its attempts to host the men’s Rugby World Cup in 2027 or 2031 and the women’s event in 2029.
Candy Digital unveils NFT marketplace, MLB postseason collectible series
Startup digital collectible company Candy Digital is looking to maintain momentum in the non-fungible token (NFT) industry by unveiling a beta platform where fans and consumers can directly purchase the …
Islanders, UBS Arena secure Hyundai partnership
Hyundai Motor America has secured a deal to become a founding partner of UBS Arena and the official non-luxury import vehicle of both the National Hockey League's New York Islanders and the team's new…
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.