USA
Filson signs with the NHL’s Kraken as ZippyPaws sponsors LA Kings
US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
BetMGM, Entain expand Genius partnership to include NFL data
Genius Sports has expanded its data partnerships with sports betting operators Entain and BetMGM in a deal that further monetizes the data company’s acquisition earlier this year of the National Football L…
Benson details succession plan for New Orleans pro teams
NFL, NBA teams to be sold, with proceeds to be given to local charities
Fanatics Trading Cards valued at $10.4bn following $350m Series A funding round
Fanatics' new trading cards company has closed a $350m (€302m) Series A funding round, which gives the entity at $10.4bn valuation.
NCAA to use ‘March Madness’ brand for DI women’s tourney
Moniker shift was among recommendations stemming from gender equity review
USL, USLPA strike landmark CBA through 2025
The United Soccer League and USL Players Association have reached an agreement in principle on a landmark inaugural collective bargaining agreement for the USL Championship through 2025.
NBA 2K League expands to Mexico with DUX Gaming partnership
The NBA 2K League is expanding to Mexico and Latin America for the first time with an agreement to award Spain-based esports organization DUX Gaming an expansion team for the 2022 season
PBR strikes IMG-brokered Cubles licensing deal
Professional Bull Riders has entered into a licensing agreement with Cubles, maker of 3D paperboard collectible characters
NFL, NFLPA enter NFT landscape with Dapper Labs partnership
The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…
UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition
NBC Sports amps promotion for Brady-Belichick ‘SNF’ matchup
Network set to draw one of the largest viewing audiences of the 2021 regular season
Bears sign purchase agreement for Arlington International Racecourse property
The National Football League’s Chicago Bears have officially signed a purchase agreement for Arlington International Racecourse property, a move which potentially takes the team a major step closer to l…
Rays reverse course, won’t post Montreal sign during playoffs
MLB club halts planned promotion for unusual split-season plan
A Cutting Edge Education Provides Career Opportunities in a Competitive Field
As the birthplace of sports business education, students come from far and wide to OHIO University to pursue the world's best sports business graduate experience
Spirit suspended from NWSL governance matters as pressure mounts on Baldwin
The National Women's Soccer League has suspended Washington Spirit from league governance matters and terminated the team's former head coach Richie Burke for cause following an independent third-party…
Digital media outlet The Game Day partners with Betfred Sports
Betting-focused platform also makes a series of executive appointments
Kansas City NWSL secures jersey sponsorship deal with Saint Luke’s Health System
National Women's Soccer League expansion team Kansas City NWSL has secured a wide-ranging, multiyear deal with Saint Luke’s Health System, which will become the team's principal jersey sponsor starting i…
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.