USA
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
NWSL Spirit supporters group calls on Baldwin to step down
A prominent Washington Spirit supporters group has called on owner Steve Baldwin to step down and sell the club, with the National Women's Soccer League widening its investigation into the team to include…
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
MLB to test pre-tacked baseballs at select MiLB games
League extends its pattern of using the affiliated minors as a key testing site
49ers mark 75th anniversary with inclusive menu offering and global supporters’ club
NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
NHL expects full arenas for 30 teams at 2021-22 season start
Only Montreal, Vancouver are outliers as league returns to more normal attendance
Blackhawks bring in Belle Tire as helmet partner
The National Hockey League's Chicago Blackhawks have brought in Detroit, Michigan-based tire and vehicle service retailer Belle Tire as the team's new helmet partner
American Futsal League selects Joymo for live streaming
The American Futsal League has chosen Oslo-based live sports streaming platform Joymo as its official live streaming partner in a multi-year deal that begins in 2022
NHL, Fanatics open new flagship retail store in New York City
The National Hockey League and leading global sports retailer Fanatics have opened a new 9,000-square-foot NHL Shop flagship store in New York City.
NBPA hires Tremaglio as new executive director
Attorney and former union consultant to succeed retiring Roberts
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
777 Partners acquires Serie A’s Genoa
Florida-based alternative investment firm gains control of Italy's oldest club
Mannings set new ESPN record for alternate game telecast
Strong word-of-mouth for new presentation manifests itself in rising viewership
Kansas City NWSL to play home games at Children’s Mercy Park in 2022
National Women's Soccer League expansion team Kansas City NWSL has announced the team will play home matches at Children’s Mercy Park in 2022.
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
Eric Fisher | Mission-driven strategy yields new levels of success for Dick’s Sporting Goods
SportBusiness' US editor looks at the achievements the big-box retail chain has accomplished in the face of a pandemic and stiff competition