USA

US gaming operator looks to significantly expand its global profile

Major League Soccer and Mexico's Liga MX have unveiled a comprehensive revamp of the Leagues Cup to expand the regional club competition starting in 2023 into a month-long tournament initially involving…

The National Hockey League's Florida Panthers are seeking a new arena naming rights partner after United States bank BB&T decided to end the agreement effective immediately

Prominent retailer to carry wide array of official league merchandise in stores

The United Soccer League has unveiled plans to create a second-tier women's professional soccer league in the United States which will begin play in the 2023 season

Monumental Sports and Entertainment has extended its long-running official ticketing partnership with Ticketmaster, it has been announced

American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.

Mike Aresco has secured a three-year contact extension to remain commissioner of the American Athletic Conference through June 2025

Sportfive helps iconic NBA franchise bring in its first global marketing partner

Global sports icon increases his industry presence with heightened company role

The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand

New York-based ticketing company does its first NHL deal

The Pac-12 has struck a wide-ranging partnership with Las Vegas-based, low-cost airline company Allegiant, with the collegiate athletic conference's football championship game taking place at Allegiant …

Two Circles, the data-driven sports marketing agency owned by Bruin Capital, has brought in Harris Blitzer Sports & Entertainment chief commercial officer Adam Davis as its managing director, North America

National Football League legend Peyton Manning could make a high-profile return to the Denver Broncos, having reportedly spoken to at least two potential suitors in the team about joining their ownership…

MLB advancing efforts toward possible relocation to Nevada

Iconic NFL team veers away from in-house operating model

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Kate Howard, chief commercial officer for Eventellect, a Texas-based ticket distribution advisory firm that has quickly become one of the key industry players in the management of live sports attendance. Eric and Chris also discuss the initial public offering for global sports data provider Sportradar, strong early-season business metrics for the National Football League, a substantial funding round for international esports organization the Mobile Premier League, and revenue distribution recommendations for college sports in the United States from the Knight Commission.