USA
Caesars enters college landscape with landmark LSU partnership
Caesars Entertainment has entered into a multiyear sports betting partnership with the Louisiana State University athletics department, marking the first agreement between a Southeastern Conference college …
Fox Sports secures Serie B rights in US via Helbiz Media distribution deal
Lega Serie B will be broadcast for the first time in the United States following a distribution deal between Helbiz Media, the Italian league's exclusive global rights distributor, and Fox Networks Group
IndyCar secures record 14 races on main NBC network in 2022 season
The 2022 NTT IndyCar Series schedule includes a record 14 of its 17 races airing domestically on the main NBC network, one more than previously announced in July
Pittsburgh Penguins add Bold Penguin as helmet sponsor
The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
Ares Management secures $150m Inter Miami investment as Claure, Son sell minority stakes
Inter Miami CF minority owners Marcelo Claure and Masayoshi Son have finalized the sale of their investments in the Major League Soccer team to Jorge and Jose Mas
LA Clippers secure 23-year Intuit naming rights deal for new facility
The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
NHL to begin 2021-22 season with nearly all players vaccinated
Continued encouragement, Canadian border protocols aid vaccination rate
MediaKind promotes CTO Broome to CEO
Streaming technology solutions company MediaKind has promoted its chief technology officer Allen Broome to chief executive
Mariners plan $50m in ballpark upgrades with ASG selection
MLB club set to enhance home facility ahead of league jewel event in 2023
NFL Films, HBO to develop first in-season edition of ‘Hard Knocks’
Long-running documentary series shifts out of setting in training camps
PointsBet enters MLS landscape with Austin FC partnership
Global betting company PointsBet is expanding its presence in the United States by signing a wide-ranging, multiyear partnership with Austin FC, its first deal with a Major League Soccer club
Colts secure sports betting partnerships with Caesars, WynnBET
The National Football League's Indianapolis Colts and Caesars Entertainment have struck a wide-ranging partnership in which the leading casino operator has been designated as a premier sports betting p…
Kaka backs Orlando World Cup bid as Fifa delegation to visit
Retired Brazilian star finished his playing career for local MLS club
St. Louis City SC creates team app to engage fans ahead of inaugural MLS season
Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023
Commission calls for US college sports revenue restructuring
Independent commission details series of suggested reforms
Jaguars look to use Lawrence effect to transform fortunes on and off field
Thanks to the arrival of superstar quarterback Trevor Lawrence and the approval of a $120m football performance center, there is a renewed sense of excitement and optimism surrounding the Jacksonville Jaguars, as team president Mark Lamping tells SportBusiness.
Bucks make historic hire of Byington to TV play-by-play role
Broadcaster is the first female to lead TV play-by-play for US pro team
Uniqlo adds Laver Cup to tennis-related sponsorship assets
Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston