USA
Mobile Premier League reaches unicorn status with new funding
Esports organization more than doubles prior valuation from February
Red Wings bring in Meijer as new helmet sponsor
The National Hockey League's Detroit Red Wings have extended and expanded their partnership with Michigan-based grocery store chain Meijer to become the team's new helmet sponsor
Inter Miami poised to announce XBTO jersey sponsorship deal
Major League Soccer's Inter Miami are poised to announce cryptofinance company XBTO as the team's inaugural jersey sponsor
NFL generates 7 per cent lift in Week 1 US viewership
ESPN's "Monday Night Football" coverage caps off strong start to 2021 season
GEF names host cities for first Global Esports Tour, signs FACEIT deal
The Global Esports Federation has announced that Los Angeles, Riyadh and Dubai will host events during the inaugural season of its Global Esports Tour, while FACEIT has been engaged as a strategic partner…
Sportradar looks ahead to accelerating future despite rocky IPO day
Shares in global sports data provider Sportradar fell more than 7 per cent in their first day of trading in the United States. But company officials remain resolute in their long-term growth prospects. US editor Eric Fisher reports.
NBC Sports faces major battle to retain US Premier League rights
NBC Sports faces a major battle to retain United States media rights to the English Premier League with ESPN, WarnerMedia, and CBS Sports all expected to bid for a new contract which will begin at the…
Research details continued loss of US pay-TV households
Latest subscriber losses extend troubling seven-year trend
MLB set to hold 2023 All-Star Game in Seattle
MLB jewel event to return to Pacific Northwest after 22 years
WME Sports bolsters baseball representation with trio of hires
WME Sports, part of the Endeavor Group, has hired veteran sports agents Jim Murray, Michael Stival and Billy Eppler to lead its baseball representation business as partners.
WynnBET expands NFL presence with New York Jets partnership
WynnBET, Wynn Resorts’ online sports betting product, has expanded its presence in the National Football League by securing a sports betting partnership with the New York Jets.
Discover named new NHL Winter Classic title sponsor
Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
WeWork signs workplace sponsorships with Manchester City and NYCFC
Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC
NWSL bolsters sponsorship portfolio with Deloitte partnership
The National Women's Soccer League has unveiled a multiyear partnership with leading professional services company Deloitte, which has been designated the league's official professional services provider
Dolphins partner with Mexican fintech company Broxel
Deal to advance cashless efforts at Hard Rock Stadium
Tito’s Handmade Vodka extends golf presence with Ryder Cup partnership
The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
Sportradar hits public markets with $8bn valuation
Global sports data provider raises more than $670m with IPO, private placement
NBA G League’s Mexico City franchise to play first season in US amid Covid restrictions
The Mexico City Capitanes will play their inaugural season in the National Basketball Association G League in the United States due to ongoing Covid-19 international travel restrictions.