USA
Big 12 Conference poised to add four new members
Power Five conference quickly responds to loss of Texas, Oklahoma
NBC Sports virtually sold out of Super Bowl LVI ads
Network reaches record pricing for recent sales of inventory
Sarah Hirshland pursues dramatic new path for USOPC
Now three years into her position leading the United States' national Olympic committee (NOC), Sarah Hirshland speaks with SportBusiness US Editor Eric Fisher about the progress thus far in her efforts to reshape the organization and looks ahead to further dramatic changes within the Olympic movement.
ACB lands deal with fuboTV in US, Puerto Rico
Spain’s top basketball division, the Liga ACB, has awarded its US rights for the forthcoming two seasons to US streaming service fuboTV.
AMBSE executive Shaw Parker named Atlanta Dream president
The Women's National Basketball Association's Atlanta Dream has appointed veteran AMB Sports & Entertainment executive Morgan Shaw Parker as its new president and chief operating officer
Genius Sports secures data partnership with SI Sportsbook
Data and technology company Genius Sports has secured a partnership with online betting firm 888 Holdings to provide support for the newly debuted SI Sportsbook
NWSL players criticize decision to stage championship game at 9am local time
A number of National Women's Soccer League players have criticized the league's decision to stage its November 20 championship game at Providence Park in Portland, Oregon, at 9am local time
Breeders’ Cup, PNC Bank secure multiyear partnership
PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Cowboys, Molson Coors ink major sponsorship extension
Prominent NFL team to take its Miller Lite relationship into a fourth decade
Trump to provide commentary for Triller’s Holyfield-Belfort fight
Former United States President Donald Trump will provide live commentary for Triller's pay-per-view fight between Evander Holyfield and Vitor Belfort at the Hard Rock Hotel & Casino in Hollywood, Florida, o…
FTX further expands reach thanks to Curry partnership
Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…
Orioles gain a new opportunity to present MASN legal case
Long-running MLB club media rights dispute to reach New York Court of Appeals
NWHL rebrands as Premier Hockey Federation
The National Women’s Hockey League has rebranded as the Premier Hockey Federation, introducing a name change and new logo ahead of the 2021-22 season.
NFLPA president calls for daily Covid-19 testing for all players
Tretter advocates for sharp increase in monitoring for vaccinated players
2021 NFL season will see sharp spike in American bettors
American Gaming Association data details expected record level of activity
South Korean, US bids entered for 2027 World University Games
South Korea and the United States have become the first two bidders for the 2027 World University Games under the International University Sports Federation’s (FISU’s) revamped bidding process for its…
Velocity Global tees up PGA Tour sponsorship deals
Employment platform Velocity Global has become the ‘Official Global Workforce Solutions Platform’ of the PGA Tour and PGA Tour Champions.
Polish senators rally against ‘Lex TVN’ broadcast bill
Polish senators have decided to reject a proposed bill which could force US media group Discovery to give up its holdings in the country