USA
PBR World Finals relocating from Las Vegas to Forth Worth in 2022
Professional Bull Riders has announced it is moving the PBR World Finals to Fort Worth, Texas, from 2022 after mainly being held in Las Vegas, Nevada, since the event's inception in 1994
Buffalo Bills propose 60,000-capacity stadium with 2027 completion date
The Buffalo Bills' stadium saga appears to be heading towards a potential resolution with reports emerging that the National Football League team has proposed constructing a 60,000-seat stadium in Orchard…
Xbox buys into FA’s inclusivity agenda as gaming sponsor
Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association
New Covid-19 protocols lead to long lines for US Open start
Fans attending the opening day of the US Open tennis grand slam on August 30 in New York were forced to wait up to two hours in sweltering heat to gain entry into the Billie Jean King National Tennis Center…
WynnBET kicks off $100m marketing push with star-studded advert
WynnBET, Wynn Resorts’ online sports betting product, is reportedly spending $100m (€84m) on a major marketing push during the 2021-22 National Football League season, including a new TV commercial sta…
Mobile developer Nifty Games raises $38m in funding
Company has secured licenses with several leading sports entities
Saints working out in Texas, locale for season opener uncertain
Extensive damage from Hurricane Ida forces numerous readjustments for team
YES Network sees viewership lift with Yankees’ on-field surge
RSN posts extensive series of audience gains during team's run of torrid play
Oak View Group, Spectra announce merger plans
Global sports and entertainment venue development company Oak View Group has announced plans to merge with United States-based venue management and hospitality provider Spectra.
NFL finalizes agreements with four approved US sportsbooks
Operators gain rights to purchase in-game commercial inventory
PGA Tour, Tito’s Handmade Vodka seal multiyear marketing deal
The PGA Tour has announced a five-year marketing partnership with Tito’s Handmade Vodka, which has been designated the official vodka of the PGA Tour and PGA Tour Champions.
OL Reign sets NWSL attendance record
OL Reign set a National Women's Soccer League attendance record on August 29 when 27,248 fans watched the team's 2-1 home victory against Portland Thorns at Lumen Field
Whoop raises another $200m in further bid for scale
Wearable technology company triples its valuation compared to last fall
Vasu Kulkarni on the still-exploding market for trading cards and collectibles
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Vasu Kulkarni, partner with Courtside Ventures, a New York-based venture capital firm. Eric and Chris also discuss the implications of Fanatics’ dramatic entry into the sports trading card market, the new alliance between the Atlantic Coast, Big Ten, and Pac-12 Conferences; and the arrival of the 2021 US Open in tennis.
US Open to now require vaccinations for attending fans
USTA, in consultation with city officials, reverses policy just before event start
Cutting through the noise: Why sports need to own the fan engagement journey
Sports fans have never had more information at their fingertips. Before, during and after every moment of any game, fans can gorge on vast amounts of content, delivered to them by multiple parties
Fubo Sportsbook secures Arizona market access ahead of US debut
Fubo Gaming, a subsidiary of United States-based, sports-focused streaming service fuboTV, has secured market access in Arizona for its forthcoming Fubo Sportsbook mobile app via a strategic partnership…
Parlow Cone to seek re-election as US Soccer president
Cindy Parlow Cone has announced that she will run for re-election as the United States Soccer Federation's president at the organization's next Annual General Meeting in March 2022