USA
ESPN ‘seeks $3bn’ to license brand to sports betting companies
ESPN is reportedly seeking at least $3bn (€2.54bn) to license its brand to major United States sports betting companies, with talks already under way with gaming operators Caesars Entertainment and DraftKings.
Judge rejects Under Armour’s bid to dismiss UCLA lawsuit
A Los Angeles judge has ruled that Under Armour does not have grounds to dismiss a lawsuit from the University of California, Los Angeles (UCLA) in relation to the US-based sportswear brand’s termination o…
Cregan to head F1 Miami Grand Prix leadership team
Veteran Formula One race promoter Richard Cregan has been appointed chief executive of the inaugural Miami Grand Prix
MLS All-Star Game generates mixed domestic ratings success
The 2021 Major League Soccer All-Star Game proved a mixed success on domestic television in the United States, gaining record ratings on the Spanish-language Univision/TUDN but historic lows for the English-language…
Pac-12 will not pursue expansion “at this time”
The Pac-12 Conference has announced it is not pursuing expansion beyond its current 12 members "at this time", putting an end to speculation that the league was looking to add some of the remaining Big …
Jake Paul among investors in Simplebet $30m funding round
Sports betting start-up Simplebet has secured a $30m financing round, led by venture capital fund Anti Fund which is founded by entrepreneur Geoffrey Woo and social media influencer Jake Paul
San Francisco 49ers unveil Supporters Club, Clorox partnership
The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club
Michelob Ultra commits $100m to support women’s sports
To mark Women's Equality Day, Michelob Ultra has announced it will commit $100m (€85m) over the next five years to help increase visibility for women's sports and female athletes.
FloSports secures London Marathon streaming rights in North America, Australia
United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year
Suns, Verizon look to advance player analytics at new training facility
The NBA team's remarkable turnaround during the 2020-21 season, which included its first postseason berth in 11 years and a trip to the NBA Finals, owed in part to analytics work done with the United States-based telecommunications giant at its new $45m training facility. US Editor Eric Fisher reports.
Stats Perform to drive TicketSwift’s in-game ticketing model
Sports data and technology company Stats Perform has agreed a multi-year deal to aid the development of start-up firm TicketSwift
Dick’s Sporting Goods extends run of record financials
American sporting goods retailer raises full-year sales forecast for second time
MLB, Barstool Sports media rights deal unlikely to happen
A mooted media rights deal between sports and culture media company Barstool Sports and Major League Baseball is now extremely unlikely to happen, according to Barstool founder Dave Portnoy
US Open hit by withdrawal of multiple superstars
The US Open has been hit by the withdrawal of multiple superstars ahead of the grand slam tournament in Flushing Meadows, New York
Former Liverpool FC CEO Moore joins Motorsport Games board of directors
Leading racing game developer and publisher Motorsport Games has appointed Peter Moore, the former chief executive of Liverpool FC, to its board of directors
Fox Sports unveils Sports on Tubi streaming service
Fox Sports is amplifying its efforts to compete in the crowded and competitive United States streaming landscape by unveiling its new Sports on Tubi platform
San Francisco 49ers bring in Stash as personal investing partner
The National Football League's San Francisco 49ers have unveiled a multiyear partnership with financial technology company Stash, which has been designated the team's personal investing sponsor