USA

College Sports
Industry Moves

The Big 12 Conference has brought in former XFL commissioner Oliver Luck to help navigate the shifting college athletics landscape in the United States
Baseball
Fan Engagement

Coastal Plain League team owner Jesse Cole tells SportBusiness how the Bananas' highly imaginative in-game experience has enabled the club to become a social media sensation and a template for MLB to follow.
College Sports
Governance

New working relationship to involve scheduling, collaboration on numerous core issues
Football
Media

Major League Soccer is enjoying healthy domestic television ratings at its midseason point in 2021, with audiences up across ABC/ESPN, Fox Sports, and Univision from the corresponding points in the calendar…
Multiple Sports
Technology

NBA superstar to aid digital media exchange platform
Motorsport
Media

Nascar is reportedly following up its short-lived Netflix sitcom The Crew with an Amazon-produced romantic comedy set in the United States stock car racing series
Baseball
Sponsorship & Marketing

Agreements represent a new link between a MLB club, college sports
College Sports
Sports Betting

Deal marks first pact between college bowl game and sports betting operator
Tennis
Events

Singles champions to see lower prizes while overall pool reaches record level
Triathlon
Media

The Professional Triathletes Organisation has broadened the Collins Cup’s reach in the US through an agreement with media group Outside, while pay-television broadcaster and telco StarHub has acquired r…
Multiple Sports
Industry Moves

Sports betting startup Simplebet has bolstered its executive ranks with the appointment of former MGM Resorts International chairman and chief executive Jim Murren to its board of directors
American Football
Stadia

NFL commissioner says public-private partnership will be required
College Sports
Sponsorship & Marketing

Cryptocurrency exchange FTX is again enhancing its presence in the United States sports industry by securing the naming rights to California Memorial Stadium, marking the company's entry into the college…
Football
Media

BeIN Sports has taken efforts to scale down its United States operation following the decision to sell its regional LaLiga rights back to the Spanish league in the summer, with a number of staff in front…
Multiple Sports
Finance & Law

AMB Sports and Entertainment, the parent company of the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United, has created a venture capital division that will make investments…
Multiple Sports
Licensing & Merchandising

Iconic trading card company said it was blindsided by actions of MLB, MLBPA
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Kathy Carter, LA28 chief revenue officer. Eric and Chris also discuss several dramatic moves in the global sports data business, the rapidly transforming market for sports trading cards and collectibles, and the National Hockey League’s landmark decision to allow jersey advertising.
Baseball
Events

Major League Baseball has confirmed that its highly popular Field of Dreams game will return next year, with the Cincinnati Reds and Chicago Cubs taking part in the tentpole event