USA
Vivid Seats introduces full rebranding, new loyalty program
Ticket marketplace continuing its merger efforts with Boehly-led SPAC
Therabody makes esports play with NRG in Excel-brokered deal
Technology wellness company Therabody has signed as the ‘Official Recovery Partner’ of competitive esports team NRG and its Overwatch team the San Francisco Shock.
Oracle secures Warriors practice facility naming rights
The Golden State Warriors have expanded their long-running partnership with American multinational computer technology company Oracle to include the naming rights to the National Basketball Association…
Houston Rockets bring in Credit Karma Money as jersey sponsor
The National Basketball Association's Houston Rockets have brought in Credit Karma Money as their jersey sponsor as part of a multiyear agreement with the financial services company.
CBS Sports expands soccer portfolio with SPFL rights
CBS Sports has expanded its soccer portfolio by securing the exclusive United States media rights to the Scottish Professional Football League (SPFL) in a long-term agreement
Univision invests in Combate Global in ‘first step’ of combat sports strategy
Univision Communications has acquired a “significant” equity stake in the Combate Global mixed martial arts promotion in a deal that the US Spanish-language broadcaster says is reflective of a first ste…
Red Sox bring in DraftKings as DFS partner
Major League Baseball's Boston Red Sox have named Massachusetts-based fantasy sports and gaming operator DraftKings the official daily fantasy sports provider of the team
NBCUniversal suffers major setback with Biles exit
Star gymnast's exit from competition places greater spotlight on athlete mental health
Title Nine makes $1m donation to USWNT amid pay equity fight
California-based retailer moved to act after debut of "LFG" documentary
GameChanger partners with PGC Basketball
US technology company expands meaningfully into basketball
Texas, Oklahoma request entry into the SEC
Pair of schools make next formal step in their dramatic conference shift
Mariners hire Griggs as president of business operations
Executive previously had accomplished run with MLS' Atlanta United FC
On Location acquires dynamic ticket pricing company Qcue
Endeavor-owned entity looks to further expand its ticketing capabilities
Gannett strikes $100m sports betting alliance with Tipico
United States newspaper publisher Gannett has struck a five-year, $100m (€84.7m) partnership with European sports betting provider Tipico Group.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Obama becomes strategic partner, investor in NBA Africa
Former US President to aid development of new league entity on the continent
Mahomes joins Sporting Kansas City ownership group
Patrick Mahomes, star quarterback of the National Football League's Kansas City Chiefs, has added to his expansive personal sports portfolio by joining the ownership group of Major League Soccer's Sporting…
Barstool Sports secures naming, media rights to Arizona Bowl
Sports and culture media company Barstool Sports is significantly expanding its presence in the North American sports industry by securing both the naming rights and exclusive media rights to the Arizona…