USA
Phoenix Suns secure Footprint naming rights deal
The Phoenix Suns' home venue will now be known as Footprint Center following a naming rights deal between the National Basketball Association team and Arizona-based environmental-based tech company Footprint
Professional Bull Riders strikes Tractor Supply partnership
Professional Bull Riders, the Endeavor-owned international bull riding circuit, has secured a multiyear partnership with American rural lifestyle retailer Tractor Supply Company.
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
Houston Dynamo to install safe-standing seats in BBVA Stadium revamp
Major League Soccer club Houston Dynamo FC has continued its revamp under new owner Ted Segal by announcing a multiphase renovation of BBVA Stadium that will feature a safe-standing section for 1,200 fans…
PLL secures Public.com, CrowdStrike partnerships
The Premier Lacrosse League has brought in Public.com as the league's inaugural official investing app.
It is Public.com’s first professional sports partnership deal at the league level.
Emmert embraces smaller role for NCAA in US college sports
NCAA president says Supreme Court ruling, NIL changes heighten need for reform
NBA to stage 2021 Draft in-person at Barclays Center
The National Basketball Association has announced that the 2021 NBA Draft will be held at Barclays Center in Brooklyn, New York, on July 29
NBCUniversal says Super Bowl LVI ads are 85 per cent sold
Current sales pacing for NFL title game running far ahead of industry norms
Ruoff Mortgage to sponsor Nascar’s Victory Lane in multiyear deal
Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner
WynnBET enters NFL landscape with Lions partnership
WynnBET, Wynn Resorts’ online sports betting product, has secured a multiyear partnership with the Detroit Lions, marking the company's first agreement with a National Football League team.
Endeavor’s On Location bolsters executive ranks with three key hires
On Location, Endeavor’s live events and experiences company, has bolstered its executive ranks with the appointments of veteran industry leaders David Geithner, Jaime Weston, and Heather Puglisi.
IndyCar, Motorsport Games partner for licensed video game
The NTT IndyCar Series will release its first officially licensed video game in almost two decades following a partnership with leading racing game developer and publisher Motorsport Games
MLB All-Star Game posts modest audience growth
Viewership lift caps off a successful week of events for league
NBA embraces ‘evolved normal’ to activate sponsors during 2021 NBA Finals
The NBA has combined traditional in-venue and in-market assets with new virtual and digital inventory that directly stemmed from the league's response to the Covid-19 pandemic to help showcase its new and expanded sponsors during the 2021 NBA Finals.
St. Louis City brings in Together Credit Union as founding partner
Major League Soccer expansion team St. Louis City SC has brought in St
Toronto FC, CF Montreal gain approval for home games in Canada
Major League Soccer clubs Toronto FC and CF Montreal have been given clearance to play home matches at their stadiums in Canada from this weekend, signaling a major step in the return to normal for the…
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
SeatGeek signs landmark ticketing pact with BSE Global
Outdoor space at Barclays Center to be renamed SeatGeek Plaza