USA
NFL and Twitter announce multi-year extension
The National Football League and social media platform Twitter have announced a multi-year partnership extension, which includes a commitment to produce 20 exclusive content features on live audio feature…
Dodgers pull Bauer merchandise, cancel bobblehead night
Star pitcher is under two separate investigations for alleged sexual misconduct
Socios.com expands US presence with Boston Celtics partnership
Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with the National Basketball Association's Boston Celtics.
As part of the agreement, Socios
Authentic Brands files for initial public offering
SI brand owner looks to create new listing on NYSE
ABC to air first MLB regular-season game since 1989
US broadcast network to exclusively televise "Sunday Night Baseball" game
CFL, XFL end talks over potential partnership
The Canadian Football League and XFL have put talks on hold over a potential partnership between the two leagues
MSE develops NFT collections for Wizards, Capitals
Forthcoming digital releases include free components, physical collectibles
Silver bullish after NBA ‘weathers’ financial impact of Covid-19 pandemic
The National Basketball Association is expected to emerge from the Covid-19 pandemic on a better financial footing than initially expected due to the ability for its teams to have full arenas during the…
PointsBet signs former NFL legend Brees as brand ambassador
Newly signed NBC Sports analyst takes equity in global gaming operator
Retired basketball players make concerted content push
Nearly three decades after its initial formation, the National Basketball Retired Players Association is seeking to elevate the voices and insights of its members through the development of a broad-based content network, Legends Media & Entertainment. US Editor Eric Fisher reports.
Eric Fisher | Women’s pro leagues hit key inflection point
SportBusiness' US editor looks at the meteoric business growth over the past year for several North American pro women's leagues and how they are closing the gap compared to their male counterparts
AT&T sells San Antonio Spurs stake, naming rights deal in air
US telco AT&T has sold a minority stake in the National Basketball Association's San Antonio Spurs, while the expiring naming rights deal between the two parties remains uncertain
Dyal HomeCourt Partners makes first NBA investment by acquiring Phoenix Suns stake
US private equity firm Dyal HomeCourt Partners has acquired a minority stake in the Phoenix Suns, in a deal which values the National Basketball Association team at $1.55bn (€1.31bn).
Sinclair makes bid for NBCUniversal RSNs
Maryland-based company eyes potential expansion of portfolio
Former Mets owner Wilpon ‘struggling’ to sell SNY
Fred Wilpon, the former majority owner of Major League Baseball's New York Mets, is reportedly struggling to sell regional sports network SNY
Cowboys to make third appearance on “Hard Knocks”
Iconic NFL team returns to popular reality series
Pakistan, USA among bidders for ICC events
The International Cricket Council has received proposals from 17 member nations to host men's one-day international and T20 events in the next cycle, 2024 to 2031
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies