USA

American Football
Finance & Law

Abrupt cancellation of scheduled trial suggests settlement could be nearing
Events

In the first of a series of articles about the new sports making their debut at the Tokyo Olympics, Jonathan Retseck and Ben Ende, partners at talent management and sports marketing agency RxR Sports, tell SportBusiness how climbing can benefit from its inclusion this summer. Bob Williams reports.
Finance & Law

Allen Soong, partner at California-based financial consulting firm Paladin, explores the expanding opportunities for more nimble sports organizations in the wake of the Covid-19 pandemic
American Football
Governance

Dan Snyder has set the lofty goal of transforming Washington Football Team into the National Football League's "most diverse and inclusive" franchise after bringing in his wife Tanya as the team's co-chief…
Rugby Union
Media

NBC Sports has picked up exclusive United States media rights to the British & Irish Lions’ forthcoming rugby union tour to South Africa, with eight matches being aired live on NBCUniversal's streaming se…
Motorsport
Sponsorship & Marketing

Nascar has expanded its long-standing relationship with esports partner iRacing, which has now been designated the US stock car racing series' official simulation partner.
Football
Sponsorship & Marketing

The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.
Sponsorship & Marketing

Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a partnership with Tom Brady, quarterback of the National Football League's…
Football
Finance & Law

Soccer technology and entertainment company TOCA Football has announced a $40m (€33.5
Sponsorship & Marketing

Kim Kardashian's clothing brand Skims will provide the official underwear, loungewear, and pajamas for female United States athletes at the Tokyo Olympic and Paralympic Games this summer
Action Sports
Events

US sports broadcaster ESPN has announced plans to take the X Games back to its roots with the summer edition of the action sports series set to be held in three Southern California locations this year,…
Ice Hockey
Sponsorship & Marketing

Commissioner says lack of fan pushback fuels decision to maintain inventory
Ice Hockey
Data

New contract term carries sharply heightened focus on legal sports wagering
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed a multifaceted partnership with electric vehicle technology company Battle Motors, which has been designated the organization's official light duty truck as…
Basketball
Sponsorship & Marketing

Multiple active categories, jersey patch deals fuel growth for league, 30 teams
Sponsorship & Marketing

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
Baseball
Industry Moves

Diamondbacks executive has spent more than a quarter century in baseball
Ice Hockey
Finance & Law

All six National Women’s Hockey League teams are now independently owned following the sale of the Buffalo Beauts and Minnesota Whitecaps by W Hockey Partners, the entity that owns the league-run teams, to NL…