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NCAA president Emmert looking to introduce interim NIL measures
National Collegiate Athletic Association president Mark Emmert is looking to introduce an interim measure that will allow college athletes across the United States to capitalize on their name, image and…
NFL to allow teams to bid on hosting Scouting Combine from 2023
The National Football League is adding the Scouting Combine to the list of tentpole events that its teams can bid to host from 2023, according to multiple reports
Peacock expands reach with Amazon Fire TV distribution deal
NBCUniversal's streaming service Peacock will significantly expand its reach after securing distribution with Amazon’s Fire TV set-tops and Fire tablet devices from June 24.
NFL seeks strategic partners for TV, digital properties
The National Football League is exploring strategic options for its media properties, including potentially selling stakes in NFL Network, NFL RedZone and its digital platforms.
Gordon leaving Fox Sports to become Hendrick Motorsports vice-chairman
Nascar Hall of Fame driver Jeff Gordon is leaving his role as a Fox Sports broadcaster to become vice-chairman of Hendrick Motorsports, a move effective January 1, 2022
Unibet enters Nascar landscape with Stewart-Haas Racing partnership
Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…
FTX expands sports presence with five-year MLB partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball
Topps reports robust sales, raises full-year forecast
Trading card company continues to benefit from ongoing collectibles boom
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
College Football Playoff pushes forward with 12-team format – but timing remains unclear
College Football Playoff's board of managers have voted to move forward with a feasibility study for an expanded 12-team playoff
Nassib has top-selling NFL jersey after coming out as gay
Las Vegas Raiders defensive end Carl Nassib has had the top-selling jersey on the National Football League's e-commerce partner Fanatics since becoming the first active NFL player to come out as gay
CBS Sports secures US English-language rights to Combate Global
CBS Sports has secured the English-language rights in the United States to mixed martial arts promotion Combate Global as part of a multiyear agreement
Vistaprint named Washington Football Team’s official design partner
The National Football League's Washington Football Team has announced a multi-faceted, multiyear partnership with e-commerce marketing company Vistaprint, which has been designated the team's official…
Pocono Organics becomes first CBD company to title-sponsor Nascar Cup Series race
Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
Segal completes Houston Dynamo, Dash takeover in $400m deal
American real estate investor Ted Segal has officially taken over Major League Soccer's Houston Dynamo FC, the Houston Dash of the National Women’s Soccer League, and the leasing rights to BBVA Stadium.
NHL looks to engage fans during Stanley Cup Playoffs with Beatclub music partnership
The National Hockey League has announced a partnership with online music marketplace Beatclub to feature its vast catalogue of exclusive music, beats, and songs throughout the duration of the 2020-21 se…
Bills ‘planning new outdoor stadium’ in Orchard Park
The National Football League's Buffalo Bills are planning to leave the aging Highmark Stadium and build a new state-of-the-art facility in Orchard Park, New York, according to multiple reports
Islanders sell out season tickets for inaugural campaign at UBS Arena
The National Hockey League's New York Islanders have already sold out their 15,000 season-ticket allotment for their inaugural campaign at UBS Arena, a move which symbolizes the team's resurgence both…