USA
US Supreme Court rules against NCAA in antitrust case
Decision offers a sweeping rebuke of NCAA core notions of amateurism
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Endeavor’s Emanuel and Shapiro resign Live Nation board roles over antitrust concerns
Endeavor chief executive Ari Emanuel and president Mark Shapiro stepped down from the board of directors of entertainment and ticketing company Live Nation earlier this month because of anti-trust concerns,…
Univision plans global Spanish-language streaming service
New offering, set for 2022 debut, targets Spanish speakers around the world
NFL Giants hire former star QB Manning to business ops role
Two-time Super Bowl winner to aid team's fan engagement, community relations
MLS unveils details of new lower-division league
Major League Soccer has formally announced plans to create a new lower-division league, which is scheduled to begin play in 2022
NHL helmet sponsorships now permanent after one-year trial
The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
NFL star Kamara named Nascar’s inaugural growth and engagement advisor
New Orleans Saints running back Alvin Kamara has been appointed Nascar's inaugural growth and engagement advisor, with the aim of helping the United States-based stock car series grow the sport and its…
Tsai leads ownership group for Las Vegas expansion NLL franchise
Nets owner and Alibaba co-founder deepens his reach into lacrosse
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
Chicago Fire unveils new logo after failed rebranding effort
Major League Soccer's Chicago Fire has unveiled a new logo for the 2022 season, which will replace the current "Fire Crown" crest that was part of an unpopular rebranding effort in late 2019
Austin FC play first game at Q2 Stadium as Columbus Crew bid farewell to old venue
Major League Soccer expansion team Austin FC played in front of a capacity 20,738 crowd for its inaugural game at state-of-the-art venue Q2 Stadium on June 19, a goalless draw against San Jose Earthquakes
Mediapro expands US operations with Manhattan production centre
International rights agency and production group Mediapro has expanded its operations in the US by opening a new production facility in Manhattan, New York
BioSteel expands into US soccer landscape with Kansas City NWSL deal
National Women's Soccer League expansion team Kansas City NWSL has struck a partnership with sports drink company BioSteel, which will become the team’s official hydration partner.
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
Bears’ bid for Arlington Racecourse seen as negotiating tactic
The National Football League's Chicago Bears are potentially paving the way to leave their longtime home Soldier Field after submitting a bid to purchase the Arlington International Racecourse property
Sam Yardley | International sponsorship is the new major league frontier
Sam Yardley, executive vice-president, North America at Two Circles, explains why international fans are central to sponsorship growth for US major league teams
Brady, Mahomes to grace cover of “Madden NFL 22”
Super Bowl LV rivals reunite as lead marketing figures for iconic video game