USA
Buccaneers sell out 2021 home games at full capacity
Fresh from their Super Bowl victory, the National Football League's Tampa Bay Buccaneers have already sold out their two preseason and eight regular-season home games at the 65,890-capacity Raymond James …
Lincoln City bring in US investors, Donovan as strategic advisor
Landon Donovan, the legendary United States men's national team player, has become a strategic advisor at Lincoln City as part of new American investment in the English League One club
MLS, NBA unveil plans to mark Juneteenth
Major League Soccer is partnering with Black Players for Change to mark Juneteenth, a national holiday commemorating emancipation from slavery in the United States, with a series of initiatives this weekend.
Relevent Sports abandons plans to stage 2021 men’s International Champions Cup
Relevent Sports Group has abandoned plans to stage the men's International Champions Cup this summer in part due to the fallout of the defunct European Super League, SportBusiness can reveal
NBCUniversal ‘seeks’ record $6m for Super Bowl LVI ad slot
NBCUniversal is reportedly seeking a record $6m for a 30-second advertising slot for Super Bowl LVI, which is scheduled to be held on February 13, 2022, at SoFi Stadium in Los Angeles
Late-night TV host Kimmel secures naming rights to LA Bowl
Jimmy Kimmel, the popular American late-night talk show host, has become the title sponsor of the LA Bowl college football bowl game, which debuts at SoFi Stadium in Los Angeles on December 18
US Open to operate 2021 tournament at full attendance
USTA bringing back spectators for final tennis major of the year
Socios.com enters NBA landscape with 76ers partnership
Fan engagement platform Socios.com is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers
NFL, NFLPA loosen Covid-19 protocols for vaccinated players
Updated rules still impose heavy restrictions for unvaccinated individuals
Freestyle skier Gu signs on with Tiffany & Co as brand ambassador
Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
CBS Sports, Army Football extend partnership through 2028
CBS Sports and the Army college football team have agreed a multiyear extension to continue their partnership through the 2028 season, keeping CBS Sports Network as the television home for all Black Knights…
Texas Motor Speedway to downsize to 75,000-capacity venue
Leading US motorsports venue Texas Motor Speedway has unveiled plans to downsize from around 100,000 seats to a 75,000-capacity facility due to declining fan interest in its events and changing consumer…
Rodriguez vows not to relocate Timberwolves
Alex Rodriguez insists he has no plans to relocate the National Basketball Association's Minnesota Timberwolves when he and business Marc Lore take over majority ownership of the franchise
WynnBET expands sports presence with Reds agreement
Major League Baseball's Cincinnati Reds have secured a corporate partnership with Wynn Resorts’ online sports betting product, WynnBET.
NHL strikes Action Network content partnership for 2021 Stanley Cup Playoffs
The National Hockey League has secured a multiplatform content partnership with sports betting media company The Action Network for the remainder of the 2021 Stanley Cup Playoffs.
DraftKings faces analyst claims of black-market activity
Short seller alleges SBTech deals extensively in banned, unregulated markets
AFFL signs $6m data rights deal with LSports
Upstart US-based flag football league seeks to bolster its development