USA
Salesforce aligns with Team USA, LA28, and NBCUniversal in seven-year deal
Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
MLB heightens enforcement of foreign substances ban
Use of "sticky stuff" represents latest threat to sport's on-field integrity
Verizon named title sponsor of Nascar Cup Series race on IMS road course
American telecommunications giant Verizon has secured a multiyear partnership with Indianapolis Motor Speedway to become the title sponsor of the Nascar Cup Series race on the IMS road course, starting …
Columbus Crew unveils naming rights deal with Lower.com
Major League Soccer's Columbus Crew has unveiled a long-term naming rights deal with New Albany, Ohio-based online mortgage lender Lower.com.
The Crew's new $313.
Vardy acquires minority stake in US lower-league club Rochester Rhinos
Leicester City striker Jamie Vardy has acquired a stake in United States lower-league soccer club Rochester Rhinos, which is planning to return from a lengthy hiatus in 2022
TrillerNet looks to raise $500m, go public via direct listing
TrillerNet, the parent company of AI-driven short-form video social app Triller, is reportedly preparing to go public through a direct listing.
Entain Foundation US develops responsible gaming app
First-of-its-kind product provides range of resources and tools
Disney CEO Chapek: linear TV still generating “tremendous cash flow”
Traditional medium is still "really funding the operation"
WNBA to stage 2021 All-Star Game in Las Vegas with new format
The Women's National Basketball Association has announced that its 2021 All-Star Game will held at Michelob Ultra Arena in Las Vegas, Nevada, on July 14
NBCUniversal: Tokyo Olympics could be network’s most profitable ever
Combination of factors driving optimism, despite ongoing pandemic impacts
MLB, Peacock plan test deployment of games on streaming service
League continues experimentation of live content on direct-to-consumer platforms
Orlando Health secures Orlando City, Pride training facility naming rights in deal extension
Major League Soccer's Orlando City SC and local healthcare network Orlando Health have extended their long-term partnership, which now includes naming rights to the club's two training facilities.
Angel City FC expands sponsorship portfolio with Jane Walker partnership
National Women's Soccer League expansion team Angel City FC has expanded its sponsorship portfolio by securing a partnership with Jane Walker, the female counterpart of whiskey brand Johnnie Walker
NBC Sports adds NHL Stanley Cup semi-finals to Peacock Premium
NBC Sports has added subscription service Peacock Premium as a streaming option for all the remaining National Hockey League Stanley Cup semi-final games
US team owner Burkle leads SPAC deal for Signa Sports United
$3.2bn merger creates one of the world's largest online sports retailers
Mark Tatum on the NBA’s pursuit of global growth
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.
CBS Sports will not bid for Nascar, IndyCar rights despite move into motorsports with SRX series
CBS Sports will not make a bid for Nascar or IndyCar rights in the coming years despite its recent move into motorsports with the newly-formed Superstar Racing Experience, network chairman Sean McManus…
HBA Media adds Ascot deals in India, Malaysia and New Zealand, FITE streaming
HBA Media, the horse racing media rights agency, has agreed a string of new deals for this year’s edition of the prestigious UK meeting at Royal Ascot.