USA
NFL begins formal RFP process for future games in Germany
League looks to expand its ongoing International Series to mainland Europe
PFL further embraces sports betting with BetMGM deal
The Professional Fighters League has struck a sports betting partnership with BetMGM, which has been designated as a US authorized gaming operator of the mixed martial arts organization
NBA sees domestic ratings boost in playoffs’ first round
League sees viewership growth despite just one series going to a seventh game
Credit Karma to title-sponsor Nascar Xfinity Series race in Atlanta
Credit Karma Money has secured a wide-ranging partnership with Speedway Motorsports to become the title sponsor of the Nascar Xfinity Series race at Atlanta Motor Speedway on July 10.
MLB brands $1.1bn ASG lawsuit as “political theatrics”
League argues for its rights as a private entity to stage events where it pleases
CPL secures partnership with HelloFresh
The Canadian Premier League has announced a partnership with meal-kit provider HelloFresh, which has been designated the official meal kit delivery partner of the league.
NCAA women’s basketball tournament could be finally given ‘March Madness’ branding
The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …
NWSL unveils San Diego expansion team for 2022
The National Women’s Soccer League has officially announced that the city of San Diego, California, has secured an expansion team, which will begin play in the 2022 season.
Koloa Rum strikes partnership with Raiders, Allegiant Stadium
The Koloa Rum Company has secured a partnership with the Las Vegas Raiders and Allegiant Stadium, securing the designation as the official ultra-premium rum of the National Football League team.
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
Banc of California Stadium set to host 2021 MLS ASG
Major League Soccer is poised to announce that the 2021 MLS All Star Game will feature the league's leading players taking on their counterparts from Mexico's Liga MX at Banc of California Stadium in Los…
Genius Sports plans offering of up to 23 million shares
Secondary offering arrives less than two months after company became public
76ers exec Morey fined by NBA for violating anti-tampering rules
Prominent basketball executive again finds trouble on social media
NBC Sports plans 7,000 hours of domestic Olympics coverage
Network touts upcoming Games as the biggest media event ever
NHL, Canadian government secure cross-border travel exemption for Stanley Cup playoffs
The National Hockey League has secured an agreement with the Canadian government to issue an exemption for cross-border travel for the final two rounds of the Stanley Cup Playoffs
The Miami FC extends, expands jersey deal with Helbiz
Pandemic prompts significant reworking of original jersey pact
Manchester United looks to offer shares in club to supporters
American-owned Premier League club seeks to address rising fan unrest
TSM claims esports record with FTX naming rights deal
US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.