USA
WNBA joins PointsBet portfolio in women’s sports league first
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
Motorola signs jersey patch deal with Milwaukee Bucks
Team is third in the NBA to align with the US telecom company
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year
Zack Weiner on redefining digital sports content for the next generation
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Zack Weiner, co-founder and president of digital sports media network Overtime. Eric and Chris also discuss the landmark media merger between WarnerMedia and Discovery, the National Basketball Association’s development of its NBABet content initiative, a special financial distribution by college sports’ Southeastern Conference to its member schools, and Stanford University’s move to restore 11 varsity sports that had been discontinued.
WWE returning to live event touring
Shift comes as fan attendance grows across US sports industry
Pacquiao to return with fight against Errol Spence Jr.
Filipino boxing star Manny Pacquiao plans to return to the ring with a fight against American Errol Spence Jr. in Las Vegas on August 21.
The two boxers announced the fight on social media on Friday
Indian Wells Masters to return to ATP, WTA calendars, LTA unveils sponsorship
The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
NTT extends IndyCar Series title deal, launches new race data for Indy 500 fans
Technology company NTT has signed a multi-year extension to its title sponsorship of the IndyCar Series
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
MLS’ Fire hires Glassman Chrein as club president
Former Yahoo Sports/Verizon Media executive joins MLS club in marked transition
MLBPA builds up assets further as labor clouds darken
Union continues historic practice of heavy saving late in labor cycles
MLS develops two-pronged approach for NFT debut
Limited-edition release to be joined auction-style issues
NBA creates multiplatform betting-focused content initiative
NBABet initiative to be led by weekly studio show on NBA TV
Bellator strikes deal with Epik Prime to develop NFTs
MMA promotion becomes latest to venture into quickly growing space
Overtime basing start-up basketball league in Atlanta
Large-scale headquarters complex to be developed over the summer