USA
Fan Engagement

English Premier League club takes its most significant step yet in a new global growth strategy by partnering with Pulse Sports and Entertainment to expand its American reach. Bob Williams reports.
Athletics
Events

The New York City Marathon is scheduled to make its return on November 7 with a reduced field of 33,000 runners, organizers New York Road Runners announced.
Para Sport
Sponsorship & Marketing

Car manufacturer Toyota has extended its partnership with the United States Olympic & Paralympic Committee (USOPC) to create a $5m fund in stipend and sponsorship opportunities to support Team USA athletes…
Football
Attendance

Major League Soccer's Atlanta United drew 40,116 fans for their 1-0 victory over CF Montreal at Mercedes-Benz Stadium on May 15, marking the highest attendance for a soccer match in the world since the …
Attendance

More teams rapidly moving back toward full attendance protocols
Finance & Law

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Davyeon Ross, co-founder and president of ShotTracker, a sports technology and data and analytics company providing real-time basketball statistics and insights. Eric and Chris also discuss Major League Baseball’s recent domestic rights extension with ESPN, the National Football League’s release of its 2021 regular season game schedule, the pending sale of Major League Soccer’s Orlando City SC, the start of the 25th season of the Women’s National Basketball Association, and the appointment of George Kliavkoff as the Pac-12 Conference’s new commissioner.
Media

US telecoms giant AT&T has spun off its media arm, WarnerMedia, and merged it with media group Discovery in a major agreement announced today (Monday)
Football
Sponsorship & Marketing

The National Women's Soccer League has secured a commercial boost ahead of the 2021 regular season by announcing a multiyear partnership with global payments firm Mastercard
Ice Hockey
Sports Betting

Global gaming operator Betway has continued to expand its reach in the United States by securing a multiyear sports betting partnership with the National Hockey League.
Basketball
Finance & Law

Former Major League Baseball superstar Alex Rodriguez and his billionaire investment partner Marc Lore have secured a $1.5bn (€1.26
Baseball
Governance

Union seeking an estimated $500m in damages
American Football
Media

Out-of-market package is last major open piece of NFL's US rights inventory
Football
Stadia

FC Cincinnati will begin the next major stage of its rapid growth trajectory this weekend when the club stages its first game at the state-of-the-art $250m, 26,000-capacity TQL Stadium. Club president Jeff Berding speaks to Bob Williams about the project.
Football
Media

ESPN and LaLiga have finalized a wide-ranging long-term media rights deal that will make streaming service ESPN+ the principal English- and Spanish-language home for Spain's top-flight soccer league in…
Baseball
Media

Network cuts annual cost by 21 per cent but focuses on rights exclusivity
College Sports
Industry Moves

Power Five entity makes surprise choice from outside college sports
Football
Media

The resale of LaLiga broadcast rights in the US and Canadian markets by beIN Media Group is expected to lead to a change of strategy at the subscription broadcaster with a heightened focused on its free…
Tennis
Media

NBC Sports has expanded its French Open coverage in a deal in which streaming service Peacock will exclusively broadcast middle weekend night sessions