USA

Ice Hockey
Licensing & Merchandising

The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.
Multi-sport
Sponsorship & Marketing

Snack food giant continues long-running tie to US Olympic movement
Football
Sponsorship & Marketing

Heineken USA and its Tecate beer brand have signed a multi-year US-market sponsorship with Mexico’s top-tier professional football league Liga MX.
Sponsorship & Marketing

Telecommunications giant a founding partner for trio of forthcoming venues
Football
Governance

Major League Soccer's Columbus Crew confirmed a widely-anticipated extensive rebranding, including a name change to Columbus SC, amid an intense fan backlash that shows no sign of letting up soon.
Attendance

Two key US markets make further steps toward full venue reopenings
Basketball
Media

Fuelled in part by last year's historic success of The Last Dance, an expansive nine-part original docuseries focused on the National Basketball Association's Los Angeles Lakers is slated to appear on…
Football
Sponsorship & Marketing

Major League Soccer team New York City FC has donated its sleeve sponsorship to Sol Cacao, a small Bronx craft chocolate company, as part of a competition designed to help a local business impacted by…
Ice Hockey
Finance & Law

The National Women’s Hockey League's Connecticut Whale has been acquired by Shared Hockey Enterprises, which is led by Tobin Kelly, a mergers and acquisitions specialist with strong ice hockey ties.
Basketball
Sponsorship & Marketing

The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
Baseball
Licensing & Merchandising

Fashion brand makes notable expansion into team-based pro sports
Finance & Law

Female-focused media outlet draws star-studded group of investors
Finance & Law

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Keane, chief executive of the Action Network, which just completed a major deal in which it will be acquired by Danish sports betting media group Better Collective. Eric and Chris also discuss Verizon’s deal to sell its digital media assets to Apollo Global Management, Genius Sports’ furious run of dealmaking that includes a $200m agreement to acquire data tracking and visualization company Second Spectrum, new Covid-19 protocols in New York state that allow normal seating at outdoor stadiums for vaccinated fans, and recent turmoil surrounding the National Hockey League’s New York Rangers.
Football
Governance

Major League Soccer's Columbus Crew is poised to unveil a comprehensive brand refresh, which includes a new name and logo
Boxing
Attendance

The world super-middleweight unification fight between Saul "Canelo" Alvarez and Billy Joe Saunders held at AT&T Stadium in Arlington, Texas, on May 8 drew an announced crowd of 73,126 fans, which represents …
Football
Finance & Law

Washington Capitals star captain Alex Ovechkin has become the latest high-profile investor of National Women's Soccer League team Washington Spirit
Football
Finance & Law

The Wilf family, who are majority owners of the National Football League’s Minnesota Vikings, are reportedly on the brink of purchasing Major League Soccer team Orlando City SC.
Basketball
Media

Buzzer, a start-up live sports mobile app, has continued its expansion by securing a deal with the National Basketball Association to distribute live NBA League Pass games