USA
NFL names Hill senior vice president of communications
The National Football League has named Katie Hill as its new senior vice president of communications, an appointment which began on May 3.
Korn Ferry Tour to raise purses to minimum $1m per tournament by 2023
The Korn Ferry Tour, the developmental circuit below the elite PGA Tour, has announced that prize funds will increase significantly over the next two seasons, with each tournament having a minimum purse …
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
Super League Triathlon adds major cities to Championship Series calendar
Super League Triathlon has unveiled details of its biggest ever Championship Series, with new events scheduled for London, Munich and Malibu, along with a return to Jersey
PGA Tour ‘threatens ban’ for stars who join Saudi-backed breakaway league
The PGA Tour has threatened the world’s leading golfers with an immediate suspension and career ban if they take part in a new breakaway golf league reportedly being backed by Saudi Arabia.
Under Armour posts sharply improved financial report
Both revenue and earnings for embattled company beat analyst expectations
2021 NFL Draft ends with event’s third-largest audience
Key league event essentially draws even with 2019 audience
Fox Sports to air 2021 Copa América as part of multiyear US Conmebol rights deal
Fox Sports has secured the English-language rights in the United States to this summer's Copa América as part of a multiyear deal with South American soccer federation Conmebol.
Chicago Red Stars grow extensive ownership group
The National Women's Soccer League's Chicago Red Stars have added a second group of investors to the club's expansive ownership group, which now totals 36 individuals.
ESPN follows Marvel-themed NBA game with MLB, Star Wars crossover
ESPN and Star Wars, two sister divisions within the Walt Disney Co
Better Collective acquires the Action Network in $240m deal
Danish firm looks to expand presence in emerging US sports betting market
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
Olive, Liga Stavok to sponsor NHL Stanley Cup Playoffs Bracket Challenge
US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
Amazon accelerates NFL Thursday exclusivity to 2022
Company reaches additional rights agreement with league, Fox Sports
Univision makes PrendeTV key part of Euro 2020 coverage
US Hispanic media company Univision has announced it will make its newly-launched ad-supported streaming service PrendeTV a key part of its Uefa Euro 2020 coverage
FanDuel, The Ringer strike expanded sports betting partnership
Leading US gaming operator FanDuel has expanded its relationship with The Ringer to become the exclusive sports betting partner of the multimedia sports and pop culture content hub.
Learfield IMG College, Elevate Sports unveil US collegiate strategic partnership
The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …