USA
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
Marshawn Lynch joins PFL ownership group
National Football League superstar Marshawn Lynch has become the latest high-profile investor of mixed martial arts organization, the Professional Fighters League
Endeavor IPO prices shares at $24 apiece ahead of first day of NYSE trading
Sports and entertainment group Endeavor has raised $511.2m (€421.9m) in a US initial public offering through the placing of 21.3 million shares at $24 apiece, the upper end of its originally-stated range.
Atlanta Braves, Atlanta United FC moving to full fan attendance
MLB, MLS clubs in Georgia planning to resume normal seating starting in May
Ek undeterred in push for Arsenal despite KSE resistance
Spotify founder says he is "prepared that this could be a long journey"
Discovery’s Q1 international revenues up 7 per cent, global OTT subscribers hit 15m
Media group Discovery has reported a 7-per-cent increase in first-quarter revenues at its International Networks division, generating $987m (€816m) in the first three months of 2021.
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors
NCAA’s Emmert receives contract extension through 2025
New term for embattled executive buried deep in NCAA NIL announcement
PayPal seeks to showcase payment technology via Earthquakes naming rights deal
Silicon Valley-based global online payments company secures long-term partnership with MLS team San Jose Earthquakes to help "reimagine the future of live event experiences for sporting fans." Bob Williams reports.
NHL sees Turner Sports rights deal as key fan development tool
Bleacher Report, House of Highlights form critical elements of new rights agreement
Bucks offering Covid-19 vaccine for fans who attend Nets game on May 2
The National Basketball Association's Milwaukee Bucks are partnering with the Milwaukee Health Department to enable fans who are 16 and older get their first dose of the Pfizer Covid-19 vaccine at Fiserv F…
DraftKings strikes wide-ranging partnership with Meadowlark Media
Prominent American daily fantasy and sports betting operator DraftKings has significantly broadened its content footprint by striking a wide-ranging partnership with Meadowlark Media that notably includes…
Pioneer League to settle ties with home run derbies
Rules experimentation continues in baseball to boost fan engagement
Men’s Journal sponsors IMG’s Formula Drift and Escape from Alcatraz Triathlon
Men's lifestyle magazine Men’s Journal has become the official lifestyle media partner of motorsport series Formula Drift and the Escape from Alcatraz Triathlon in deals brokered by the IMG Agency.
Queensboro FC to build first pro soccer-specific stadium in New York City
United Soccer League Championship expansion team Queensboro FC has announced it will play home games at the campus of York College at the City University of New York (CUNY) from spring 2022.
NBA, Reddit secure content and ad sales partnership
The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars
Angel City FC appoints Women’s Sports Group to build global brand
NWSL expansion club continues to expand ambitions
Therabody adds Mets to sponsorship portfolio
Tech wellness company Therabody has further integrated within Major League Baseball by striking a partnership with the New York Mets