USA
NHL poised to bring in Turner Sports as secondary US broadcast partner in $1.6bn deal
The National Hockey League is poised to bring in Turner Sports as its secondary broadcast partner in the United States in a seven-year deal worth approximately $1.6bn (€1.3
Sale of LeBron James card matches industry record
Highly rare card of NBA superstar rises in status as coveted collector item
Rockies reshape front office as Bridich departs, Feasel promoted
Executive shifts come amid period of rising turbulence for MLB club
Toyota, USA Ski & Snowboard reunite in multiyear partnership
US Ski & Snowboard has struck a multiyear partnership with car manufacturer Toyota through the 2026 Winter Olympics after a two-year hiatus between the two parties
49ers unveil extensive marketing campaign to celebrate 75th anniversary
The National Football League's San Francisco 49ers have unveiled a yearlong marketing campaign to celebrate the team's 75th anniversary
Grubman, Collins-led SPAC to take Betway parent public
Super Group looks to expand presence in expanding US betting market
Red Bulls to feature in MLS, Bleacher Report docuseries ‘The Academy’
The New York Red Bulls youth program will be featured in the second season of Major League Soccer and Bleacher Report's five-part, all-access documentary series The Academy
Chris Halpin on the NFL’s plans with sportsbooks, international growth
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Chris Halpin, National Football League chief strategy and growth officer. Eric and Chris also discuss the dramatic rise and fall of the proposed European Super League, Vivid Seats’ plan to go public in a merger with a special purpose acquisition company led by Los Angeles Dodgers co-owner Todd Boehly, and a $80m (€66.1m) round of funding for digital sports media entity Overtime.
NFL, Clubhouse strike content partnership ahead of 2021 NFL Draft
The National Football League and interactive audio chat app Clubhouse have struck an exclusive content partnership ahead of the 2021 NFL Draft, which is being held on April 29-May 1 in Cleveland, Ohio.
College Football Playoff considers expanding to 16 teams
The College Football Playoff is considering expanding to potentially 16 teams in the coming years, a move which would likely generate hundreds of millions in broadcast revenues and significantly increase …
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
Biles leaves Nike to partner with Gap’s Athleta brand
American superstar gymnast Simone Biles has ended her long-standing relationship with Nike to strike a new apparel partnership with Gap's Athleta brand
Caesars Entertainment completes William Hill acquisition
Following $4bn deal, American gaming operator expanding ambitions
Peacock deal boosts WWE earnings
President and CRO Khan predicts partner NBC Sports will not renew NHL deal
Breeders’ Cup selects JMI Sports as exclusive sponsorship sales agency
US-based media rights and venue development company JMI Sports has been retained by the Breeders’ Cup as the exclusive sponsorship sales agency for the classic horseracing property.
Netflix develops Bubba Wallace docuseries
Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Vivid Seats to go public in SPAC deal
Dodgers co-owner Boehly leading effort to acquire ticketing company
Wiz Khalifa becomes PFL investor, advisor
Wiz Khalifa, the popular US rapper, singer, and songwriter, has become an investor in mixed martial arts organization the Professional Fighters League