USA
Heineken USA strikes beer, hard seltzer partnership with UBS Arena
Heineken USA has become the exclusive beer and hard seltzer partner of UBS Arena, the new $1.1bn home of the National Hockey League's New York Islanders
Bezos, Drake, and 25 NBA stars lead $80m Overtime funding round
Digital sports media network Overtime has secured an $80m (€66m) Series C fundraising round led by investors including Amazon founder Jeff Bezos, Canadian musician Drake, Reddit co-founder Alexis Ohanian, a…
Sling TV, DraftKings debut new betting information channel
DraftKings expands upon prior Dish Network agreement, grows content push
Indianapolis 500 poised to attract Covid-record 135,000 attendance
The Indianapolis 500 is poised to become the most-attended sporting event in the world since the start of the Covid-19 pandemic with 135,000 spectators permitted to attend the May 30 race
MLB Network, Sabathia develop alternate game broadcast
Former All-Star pitcher to be part of conversation-focused game telecast
Nascar partners with Grabyo to enhance content capabilities
US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
NFL schedule release set for May 12
League owners also approve shift in jersey uniform number policy
FC Cincinnati secures naming rights deal with Total Quality Logistics
Major League Soccer's FC Cincinnati will soon play at TQL Stadium after securing a naming rights deal with Ohio-based national freight brokerage firm Total Quality Logistics
Nets create Crown Club premium space at Barclays Center
The National Basketball Association's Brooklyn Nets have continued their extensive revamp both on and off the court by creating the new premium courtside lounge at Barclays Center, the Crown Club
US sports industry pushes for healing after Chauvin verdict
Dozens of teams and leagues look to advance cause of racial justice
Endeavor sets targets for revived IPO
Updated prospectus details new company valuation of more than $10bn
PGA Tour looks to fend off Premier Golf League with $40m bonus pool for its top stars
The PGA Tour has created a $40m (€33m) bonus pool for its biggest stars in large part to prevent top players from potentially defecting to the rival Premier Golf League.
Genius Sports to begin public trading as dMY II merger closes
Sports data and technology firm will trade on New York Stock Exchange
Thunder seeks new arena naming rights partner
The National Basketball Association's Oklahoma City Thunder is seeking a new arena naming rights partner after Chesapeake Energy Corp
Hulu secures deal to carry NFL Network, RedZone
The National Football League and Walt Disney Co
Meadowlark Media brings on Hoenig, Scott
New content venture led by Skipper, Le Batard continues to ramp up staff
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
NFL, Disney unveil co-branded Junk Food Clothing apparel line
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.