USA
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
Nascar, Satisfi Labs partner to boost fan engagement at tracks
Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
MLB.TV posts record-setting start to 2021 season
League's strong beginning contrasts from ratings issues elsewhere
NFL, iHeartMedia to create league-branded podcast network
League to significantly expand its presence in podcasting
LA Rams, Rocket Mortgage leverage partnership for NFL Draft
The National Football League's Los Angeles Rams have leveraged their partnership with leading mortgage lender Rocket Mortgage to create the officially-named Rocket Mortgage Draft House for next week's…
CBS Sports, World Series of Poker seal multiyear rights deal
CBS Sports has announced a multiyear rights deal with PokerGO to become the new domestic media-rights partner for the World Series of Poker Main Event and select WSOP Bracelet Events.
Bloomberg CMO Bigley named to Sportradar board of directors
Bloomberg chief marketing officer Deirdre Bigley has been appointed to the Sportradar board of directors, effective immediately
Miami Grand Prix to join F1 calendar in 2022 in 10-year deal
Formula 1 will officially have two races in the United States from 2022 with the long-awaited Miami Grand Prix added to the calendar in a 10-year deal
Mead resigns as Baseball Hall of Fame president
Longtime baseball executive held the post for less than two years
Mark Abbott on the start of Major League Soccer’s 26th season
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.
NBA legend Wade acquires Utah Jazz ownership stake
National Basketball Association superstar Dwayne Wade has joined the Utah Jazz ownership group, it has been announced
Marshawn Lynch joins Oakland Roots ownership team
National Football League superstar Marshawn Lynch has joined the ownership group of United Soccer League Championship expansion team Oakland Roots SC
Tampa Bay Lightning transforms Amelie Arena luxury suite into Airbnb
The National Hockey League's Tampa Bay Lightning are transforming a luxury suite at Amelie Arena into a unique Airbnb to allow a group of up to six fans to spend the night at the team's facility with the…
US TV networks press Nielsen for audit of ratings data
Dispute grows between measurement agency, TV networks
MMA promotion Invicta secures US broadcasts in Anthem takeover
Invicta Fighting Championship, the US women’s mixed martial arts promotion, has been acquired by media company Anthem Sports & Entertainment in a deal that will grant it US television exposure for the f…
Canadian GP ‘set for cancellation’, F1 nears Miami race deal
Formula 1’s Canadian Grand Prix is facing up to the prospect of cancellation for the second year in a row, while the motor-racing championship appears to be close to concluding a deal for a new race i…
Everton partners with Pulse Sport and Entertainment to grow club in North America
English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America