German Bundesliga Media Rights Report

Analysis of every domestic rights cycle from 2006 to 2025, including a detailed breakdown of 15 major international markets. The report includes a snapshot of different international markets which highlights the key players operating in them and the Bundesliga’s past sales.

DOWNLOAD THE EXECUTIVE SUMMARY

SUMMARY

The Bundesliga Media Right report provides an in-depth analysis of both the league’s domestic and international media revenues. The report analyses the German market from a macroeconomic perspective, with a focus on media trends and new market developments along with a deep analysis of the major German sports broadcasters.

The report delves in further to compare the Bundesliga with other top European Leagues including, domestic and international media revenues, sponsorship revenues, average attendance, average goals per game and even UEFA Ranking.

1. League Comparison

Comparison with other top European Leagues including:

Domestic and international media revenues
Sponsorship revenues
Average attendance
Average goals per game
Uefa Ranking

2. German Market and Broadcasters

Analysis of the German market from a macro-economic perspective, with focus on media trends and new market developments. Analysis of the major German sports broadcasters, including:

Sky Deutschland
DAZN
ARD and ZDF
Sport1
ProSiebenSat.1
Eurosport
Deutsche Telekom
Amazon

2. Domestic Rights

Analysis of German Bundesliga domestic media revenues, including:

How the total domestic value of the league has changed from 2006-07 to 2024-25
A breakdown of the league’s rights values from 2006-07 to 2024-25
How the current domestic rights fee is divided up between its different broadcast partners
A breakdown of the domestic media rights packages available in the last two rights cycles
How the different broadcast partners exploit their rights across a typical Bundesliga weekend
How the league was affected by the Covid-19 pandemic in 2020

3. International Rights

Analysis of German Bundesliga international media revenues including:

Bundesliga International and the German Football League’s other subsidiaries
How the international value of the league has changed from 2011-12 to 2020-21
How the value of the league’s rights have developed since 2012-13 in Europe and ‘Rest of World’
Which international broadcasters have already agreed to a future deal
A list of all international broadcasters

4. Market-by-market Analysis

Analysis of the 15 top media-rights markets:

Balkans, Belgium, China, France, Italy, Japan, Latin America (Brazil, Central America, and South America), Middle East, North Africa, Netherlands, Nordics, Poland, Russia, Sub-Saharan Africa, United Kingdom, United States of America

KEY FINDINGS

How much DAZN pays for its sub-licensed package of rights from Discovery in the current 2020-21 season
How have Sky’s and DAZN’s packages of rights changed in the future 2021-25 cycle from the 2017-21 cycle
How has the league reacted to the Covid-19 pandemic
Which are the main DFL subsidiaries and their main functions
How much the league has earned from its international rights in the 2020-21 season compared to the previous 2019-20 season
How the leagues international rights sales have changed in Europe and the rest of the world
Which deals for the future cycle have been already agreed

Who is the report for?

Broadcasters – understand the value of the media rights in order to effectively budget, or even to plan an acquisitions strategy and discover what competitors are doing.
Rights Holders – keep on top of trends and best practice, plus glean insights on competitors.
Agencies – discover who is working with who, what they are doing and how much they are spending.
Technology platforms – needing to understand the progress of technology and streaming media rights.
Investors and finance – wanting an overview of investment viability in sports media rights.

INTERESTED IN THE FULL REPORT?

BUY NOW

Related Reports

Reports with actionable insight and analysis powered by data

Premier League Media Rights 2001-2022 Report

Examining every Premier League rights cycle from 2001 onwards. Analysing the deals, market drivers and competitive landscape; includes a detailed breakdown of the last three domestic and international cycles.

LEARN MORE

Uefa Club Competition Media Rights Report 18/19 - 20/21

Using detailed data and analysis we examines how TEAM Marketing (Uefa’s exclusive sales agent) sold rights in the 18/19 to 20/21 rights cycle, creating the fifth most valuable media rights property in the world.

Out now