SUMMARY
The global value of sports media rights has broken the $60bn barrier for the first time. It stands at $62.61bn in 2024, a 12-per-cent increase on last year’s value of $55.85bn.
As in previous editions, this report breaks down the global market by sport, property, and territory. Plus, we look ahead to 2025 to outline what you need to know and prepare for over the upcoming year and beyond. If you want to understand more about what the report covers, get a copy of the executive summary here:
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CONTENTS
Executive summary
Outlines some of the key findings and insights from this year’s research, including breaking down the value of global media rights by sports, properties, and markets.
Most valuable sports
An in-depth look at the 2024 top 10 sports by media rights value through to 2027, including the share of global value, 2023-24 growth rate, and the share of the sport’s most valuable property.
Most valuable properties
Highlights the top 20 properties by global media rights value in 2024 as well as expert analysis of the top 10 properties.
For each property in the top 10, the report also looks at its share of the global value and the property’s most valuable market.
Most valuable markets
An in-depth look at the 2024 top 10 markets by media rights value through to 2027, including the share of global value and 2023-24 growth rate.
As well as the numbers, this section also looks at the key developments and market dynamics of the main players in 2024.
Looking ahead to 2025
The SportBusiness team looks at key upcoming developments which could make an impact on the global media rights market next year.
KEY FINDINGS
Understand which are the most valuable sports markets, their year-on-year value change, and the factors that affect this – identify the key market dynamics which are driving the expected stagnation across major European markets.
Uncover insights on which markets are predicted to make a jump in the rankings in the coming years.
Find out the recent development around the top 10 most valuable sports and the factors which made them remain unchanged in the rankings compared to the previous years.
Learn about the upcoming industry developments which could make an impact on the sports media rights market in 2024, 2025, and beyond.
more key findings here
WHY YOU NEED THIS REPORT
- Expert analysis details the factors affecting sports media rights values year-on-year.
- Accurate values provide the most comprehensive breakdown of media rights.
- Understand the key trends across the most important sports, properties, and markets.
- See where the growth lies, where there have been drops in value, and the reasons behind this.
