SUMMARY
The SportBusiness Global Sponsorship Report 2024 offers an in-depth exploration of the commercial landscape between sports rights-holders and brands. This essential guide highlights key partnerships, breaks down major sponsorship deals, and provides valuable analysis of the opportunities available for activating brand relationships within the sports industry.
Included in the report, the SportBusiness Sponsorship industry survey results deliver exclusive insights by analysing the perspectives of senior sponsorship executives. This report offers unique data and analysis, capturing industry sentiment and providing insights you won’t find anywhere else.
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CONTENTS
- Global sponsorship survey results
- League Comparison Table
- The National Football League
- Brand Profile: PepsiCo
- National Basketball Association
- Brand Profile: AB InBev
- Major League Baseball
- The English Premier League
- Brand Profile: Betano
- The Uefa Champions League
- Brand Profile: BYD
- Formula 1
- Brand Profile: Castore
- PGA Tour
- Indian Premier League
- Women’s Sport
- College Sport
KEY FINDINGS
- Which properties are considered the most desirable in the sponsorship industry, according to industry executives?
- Which property is regarded as the top business-to-business, and business-to-consumer, platform?
- Is the commercial impact of continued audience growth reflected in larger sponsorship deals?
- What sectors are expected to drive sponsorship growth in the next 12 months?
- How do leading European properties compare to those in North America in terms of sponsorship?
WHY YOU NEED THIS REPORT
- In-depth analysis of key properties and brands to help benchmark sponsorship activity globally.
- Comprehensive sponsorship industry survey insights and analysis to understand industry sentiment and where opportunities lie.
- Deep-dive into women’s sport and US college sport sponsorship breaking down the opportunities and where these properties may go in the next 12 months.
- Which sponsorship sectors, brands, and markets should professionals and investors keep an eye on in the coming year?
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