SUMMARY
In this comprehensive report, we take a deep dive behind the scenes of the challenges facing the sports’ administrators, marketers and players in an increasingly competitive entertainment landscape.
An in-depth analysis of the current structure and status of professional tennis and of the major media rights, sponsorship and betting deals sealed by each of the seven ‘pillars’ of the professional game: the ATP Tour and the WTA Tour, the four Grand Slams tournaments, and the sport’s world governing body, the International Tennis Federation.
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CONTENTS
Executive summary, Introduction and Market Overview
The ATP Tour analysis
The WTA Tour analysis
To merge or not to merge…
Comprehensive commercial and ratings insights for the Grand Slams
- The Australian Open
- The French Open
- Wimbledon
- The US Open
The ITF and tennis governance analysis
Case Study: The Tennis Channel
Case Study: Betting and Data
Breaking down sponsorship in tennis
The Outlook
KEY AREAS
- The ATP in the Gaudenzi era is facing a series of challenges and opportunities, including a concerted bid from Saudi Arabia’s PIF to acquire a 10th Masters tournament – all of which form part of the OneVision strategy to streamline the sport and build upon its solid growth.
- Women’s tennis is unique in world sport in that it is a commercially successful global sport with internationally recognisable stars who are among the very best-paid female sportswomen in the world. In the next year, it faces key decisions as it looks to integrate more closely with the men’s tour.
- Merger? For the leaders of the ATP and WTA Tours, it is a question of survival for the sport as a whole in an increasingly competitive global entertainment landscape. The lure of Saudi billions to merge the Tours and a rival proposal from the Slams have kickstarted a move for closer integration.
- Analysis of how the Grand Slams match up in terms of media rights, betting, sponsorship and investment opportunities and revenues. Amid potential schedule changes, record investments, media rights concerns and ever-growing prize money, there is a lot to consider for the Grand Slams as they continue to target growth in an extremely competitive sports and entertainment industry.
