SUMMARY
The Indian Premier League is the sporting arm of India’s economic miracle, a venture that is bending the shape of global cricket to the will of the country’s consumers. Hundreds of millions of young, digitally savvy Indians are now watching the IPL across the competition’s domestic broadcasters Star and Jio, catapulting the competition’s media and sponsorship rights fees into rarefied air occupied only by the likes of the NFL, NBA and the English Premier League.
This SportBusiness Insights report showcases the best of our media rights and sponsorship insights on the Indian Premier League and the new Women’s Premier League, which has quickly become the foremost women’s T20 competition in the world.
CONTENTS
Sponsorship Data Snapshot
- Central sponsorship portfolio overview
- Analysis of the use of broadcast integrations
- Title sponsorship evolution
- Team sponsors and shirt asset valuations
- Multi-team sponsorship analysis
- Cross-property sponsorship strategies of franchise owners
- Analysis of WPL sponsorship
- Look ahead to the IPL’s sponsorship future
Media Rights In Focus
- Analysis of the drivers of growth
- Rights delineation and value per match
- Comparison with other major sports properties
- Domestic and international rights distribution overview and valuation
- International rights values from 2023-27
- An overview of what comes next
KEY FINDINGS
- How the IPL’s broadcast coverage managed by the BCCI provides significant brand integration opportunities for sponsors throughout the matches.
- Factors that helped the central sponsorship value of the IPL in 2022 reached INR 810 crore, continuing to develop its commercial growth.
- Ranking of team sponsorship assets and which franchise topped the table in 2022.
- The IPL’s global media rights value has more than doubled for the five-year cycle from 2023 to 2027.
- What has contributed to the IPL becoming the second most valuable sports property in the world in terms of media rights fee per match.
