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Grand Slam duo stay on ServusTV in WBD deal
ServusTV will continue to sublicense media rights for tennis's Australian Open and French Open in Austria from WBD for the next two years.
Secondary UCL sponsor sales enter last stretch
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
LPGA ties down lucrative CME deal until 2027
Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
FIS lands Visa as latest central sponsor
The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
Red Bull’s portfolio looking tidy after Neat signing
Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat becoming its latest signing.
By Sector
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
20 Nov 2024
LPGA ties down lucrative CME deal until 2027
Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
20 Nov 2024
Textor plans in spotlight after OL relegation threat
Olympique Lyonnais, the Ligue 1 club owned by John Textor, has been threatened with relegation and placed under a transfer ban after French football’s financial regulator expressed concerns over financial mismanagement.
18 Nov 2024
McCann follows Harold as LET commercial director
The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
19 Nov 2024
More News
Pac-12 signs Octagon to lead media rights talks
The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed broadcast deal and the fallout of the conference
SailGP eyes broadcast growth with raft of deals
SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Rolex strikes WTA Global Partner deal
Rolex has expanded its relationship with the Women's Tennis Association by joining its roster of Global Partners in a major new sponsorship unveiled today.
McCann follows Harold as LET commercial director
The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
EuroLeague Women creates DAZN exclusivity
Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add to the existing output on YouTube.
Daikin puts name on Houston Astros stadium
The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
Inside Track
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
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