News

Media Tennis

ServusTV will continue to sublicense media rights for tennis's Australian Open and French Open in Austria from WBD for the next two years.
Sponsorship & Marketing Football

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Sponsorship & Marketing Golf

Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
Media Freeskiing

The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
Sponsorship & Marketing Winter Sports

The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
Sponsorship & Marketing Motorsport

Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat becoming its latest signing.
Media Multiple Sports

The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed broadcast deal and the fallout of the conference
Media Sailing

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Sponsorship & Marketing Tennis

Rolex has expanded its relationship with the Women's Tennis Association by joining its roster of Global Partners in a major new sponsorship unveiled today.
Industry Moves Golf

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.
Media Basketball

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add to the existing output on YouTube.
Sponsorship & Marketing Baseball

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
Sponsorship & Marketing Basketball

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Media Football

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its Asian sales process for the tournament
Sponsorship & Marketing Rugby Union

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and second-tier Challenge Cup.
Media Rugby Union

France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also eclipsed its ratings for the Italy-France Uefa Nations League clash by 2.2 million viewers.
Finance & Law Football

LaLiga club Valencia CF has undertaken a refinancing totalling €186m ($196.5m) to enable it to complete the construction of its long-awaited Nou Mestalla stadium.
Sponsorship & Marketing Mixed Martial Arts

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing a regional deal with Ultimate Fighting Championship (UFC).
Media Tennis

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports streaming of major events this year
Media Basketball

Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.