News
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Blow for India’s Olympic hopes with IOC action
India's growing momentum within the International Olympic Committee, with a potential major sponsorship deal and a Summer Olympics bid on the horizon, has been checked over a domestic governance dispute…
BJK Cup finals switch to pay TV in Spain
Domestic coverage of next month’s Billie Jean King Cup finals from Málaga will be shown by Movistar Plus, the pay-television arm of Spanish telco Telefónica.
Meritking agrees Betis tie-up after Galatasaray exit
Betis' global sponsorship deal with Meritking comes just days after Galatasaray was forced to terminate an agreement with the sports and entertainment news platform.
Comcast, Big Ten Network end West Coast blackout
Big Ten Network and Comcast have finally settled a carriage dispute that had prevented West Coast customers from accessing the network on Xfinity for the first five weeks of the new college football season.
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
WNBA expands Finals amid surge in popularity
The WNBA has announced plans to expand its end-of-season playoffs on the back of a hugely successful 2024 campaign driven by the emergence of superstar rookie Caitlin Clark.
Memorial-Hermann upgrades to Rockets jersey patch
The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues.
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Lyon, Nice lead Ligue 1 revolt over delayed beIN payments
Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
Rare MLB team sale on cards as Twins hit the market
The Pohlad family has announced its intention to explore a sale of the Minnesota Twins, the Major League Baseball (MLB) franchise it has owned for the past 40 years
Macron ousts Kappa as EPCR technical kit supplier
Macron’s aggressive portfolio expansion has secured another victory after the Italian brand signed on as technical supplier to European Professional Club Rugby (EPCR).
Islanders secures first patch sponsor amid flurry of NHL activity
The National Hockey League's New York Islanders today (Thursday) unveiled its inaugural jersey patch sponsor in the shape of outdoor lifestyle brand Solo Stove
Foxtel to show additional domestic cricket content
Pay-television broadcaster Foxtel has re-affirmed its position as the 'home of cricket' in Australia with new deals for additional Cricket Australia domestic inventory
FIS unfazed by rights centralisation legal defeat in Germany
The International Ski and Snowboard Federation (FIS) has insisted its plan to introduce media rights centralisation is still on track, despite a potentially damaging legal defeat in Germany.
VBTV to offer global home for Japan’s new SV.League
Japanese volleyball's new-look SV.League has struck a partnership with Volleyball World, the sport's commercial vehicle, as it seeks to elevate its brand globally as part of ambitious growth plans.
Fifa furthers post-EA Sports era with Konami deal
Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
British Cycling turns to IMG to support in-house events model
IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Sales underway for Uefa men’s national team events
Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.
LVMH, Red Bull poised to buy Paris FC
Pierre Ferracci, majority owner of Paris FC, is preparing to sell the Ligue 2 club to the Arnault family, owner of luxury goods and spirits group LVMH, and Red Bull
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series