News
Wimbledon targets ‘largest possible’ audience with later finals slot
The singles finals at the Wimbledon Championships will start later in the afternoon in a bid to attract an even greater global audience, particularly by maximising eyeballs in the United States
EBU seals four-year Fiba deal across 16 countries
The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029.
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Supercars rejigs format ahead of new rights talks
Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the expiration of its rights deals with Foxtel and Seven.
MLB takes on local market remit for three more teams
Major League Baseball is to at least double its local market production and distribution output in 2025, after striking agreements with three more teams
LaLiga strengthens Saudi ties with Riyadh Season deal
Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s LaLiga, further underlining the Kingdom’s growing influence in European and globa…
ISU hires NBA’s Li to lead commercial strategy
The International Skating Union has appointed Li Jiao as its chief of commercial and marketing officer.
Asahi backs World Rugby through 2029 World Cup
Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
Riyadh Air puts name to Atlético Madrid stadium
Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.
DAZN continues Saudi charm offensive with Riyadh Season deal
Ties between DAZN and Saudi Arabia have further strengthened after the international subscription broadcaster struck a major media deal covering Riyadh Season, the Kingdom's entertainment and sports festival
Man City, Premier League fight out media war
The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war this week, as both sides attempt to shape the narrative around the outcome of City’s challenge to the league’s Associated Party Transaction rules.
Melero’s CEO appointment marks ‘new era’ for PSG
Paris Saint-Germain has appointed Victoriano Melero as its CEO, with Marc Armstrong reportedly set to depart amid a change in the club's governance
Double first in NHL’s Norwegian Cruise Line tie-up
The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
EXCLUSIVE: SailGP nets Emirates, DP World as global sponsors
SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
IndyCar Texas street race to take in Cowboys, Rangers homes
The GP of Arlington will weave around the homes of the Dallas Cowboys and Texas Rangers, and is the latest move in motorsports in the US to get fans closer to the action.
Verizon deal to run across MSG ‘family’ properties
Telecoms giant Verizon has upped its presence in US sport by signing a wide-ranging sponsorship which includes rights to the New York Knicks, New York Rangers and Madison Square Garden (MSG).
HBS keeps World Rugby production contract to 2029
Host Broadcast Services, the Infront-owned sports broadcast production company, will continue to produce the host broadcast for all Rugby World Cups through to 2029
Uefa seeks women’s football, Europa League sponsors
Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
777 facing winding-up order amid firesale of clubs
Controversial US investment fund 777 Partners is facing a winding-up order at the High Court in London with all assets in its multi-club ownership network up for sale
Investment strategies top SA Rugby, World Rugby agendas
South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.