News

Sponsorship & Marketing Motorsport

Formula 1 has secured the longest central sponsorship agreement in its history after finalising a 10-year contract with French luxury goods giant LVMH.
Events Football

The race to host the Uefa Women’s Euro 2029 is set to feature five bids after Italy joined Germany, Poland, Portugal and Denmark-Sweden in declaring an interest in hosting the tournament.
Media Multi-sport

The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands
Sponsorship & Marketing Football

Macron, the Italian sportswear brand, has doubled down on its commitment to Concacaf, becoming the official sports equipment and apparel partner of football's governing body for North America, Central…
Media Basketball

BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.
Governance Motorsport

Michael Jordan-owned 23XI Racing is one of two Nascar teams filing an antitrust lawsuit against the stock car-racing series over the “unfair” terms of its new charter proposals.
Media Curling

The Curling Group (TCG), the newly-formed venture which has bought the Grand Slam of Curling from Sportsnet, has hired Iris Sport Media to distribute the property’s global broadcast and betting rights.
Governance Basketball

Conference realignment in the US college sports world continues apace as the rebuilding Pac-12 made another move that will potentially bring an uplift to any future media rights revenue
Finance & Law Sailing

The future of the Canadian team in SailGP, the annual national teams' sailing competition, has been secured after its acquisition by biotech entrepreneur Greg Bailey
Media Australian Rules Football

Commercial broadcaster Seven Network has claimed a year-to-date audience best in Australia, after 6.1 million people watched its coverage of the AFL Grand Final.
Media Football

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.
Sponsorship & Marketing Basketball

Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA). 
Sponsorship & Marketing Multiple Sports

Rights include first founding partner status for the $800m transformation of Capital One Arena.
Media Football

Major League Soccer has taken a stake in OneFootball in a deal that will make the league's highlights widely available on the global football media platform.
Finance & Law Football

LaLiga club FC Barcelona enjoyed record sponsorship revenue in 2023-24 but recorded an overall loss of €91m ($101m) due to defaulting payments from investors in its Barça Vision digital vertical.
Sponsorship & Marketing Motorsport

Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement that it is shifting its focus to ‘endemic motorsports platforms’ and ‘sustainable mobility’.
Media Football

The Austrian Bundesliga (ÖFBL) has appointed Munich-based consultancy SN1 Consulting to an advisory role ahead of its next domestic and international rights sales process.
Media Cricket

With England's tour of Pakistan starting in just six days, pay-television broadcaster Sky is expected to secure media rights in the UK for the three-Test series, SportBusiness understands
Events Cricket

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Media Rugby Union

UK commercial broadcaster ITV has signed an extension with Premiership Rugby to show live matches on linear television for the next two seasons.