News
US agency rEvolution swoops for WePlay to grow footprint
US marketing agency rEvolution has today (Thursday) announced the acquisition of the WePlay digital marketing agency, significantly bolstering its presence across the UK and Europe, Middle East and Africa
Chiliz launches crypto sponsorship agency
Chiliz Group, the owners of the Socios fan token business, is launching Chiliz Sports, an independent agency to help cryptocurrency brands identify partnership opportunities with sports properties.
DAZN, Sky share CEV rights in Italy
The men's and women's CEV Champions League will have two live broadcasters instead of one in Italy over the next two seasons after both DAZN and Sky Italia agreed rights deals with Infront.
Pac-12, Mountain West go to court over ‘poaching fees’
The ongoing nationwide realignment of the US college sports conference scene has led to another lawsuit being filed, this time on the west coast
SEG launches ‘best of Utah’ DTC service for NHL debut
Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz
Uefa re-opens bidding for 2027 UCL final
Uefa has re-opened the bidding process to select the host of the 2027 Champions League final after stripping the Italian city of Milan of the hosting rights
Iris tasked with E1 media rights distribution
Iris Sport Media has been appointed to distribute media rights to the UIM E1 World Championship, the electric powerboat racing series that launched earlier this year with a season opener in Jeddah, Saudi Arabia.
Edwards joins Spring Media’s betting vertical
Tom Edwards, a former leading sales executive at Sportradar, has been recruited by Spring Media to strengthen the agency’s betting rights distribution vertical.
Greek Basketball League stays FTA in ERT renewal
Greek public broadcaster ERT has extended its broadcast rights deal with the Greek Basketball League for another three seasons
DFL to re-tender Package B after arbitration ruling
The German Football League (DFL) must re-auction a major package of domestic broadcast rights following an arbitration ruling today (Tuesday) in response to DAZN’s legal challenge to its tender process.
Robinhood marks NBA first with Heat patch deal
Online brokerage firm Robinhood has become the first brand to hold three NBA jersey patch agreements simultaneously after agreeing a multi-year contract with Miami Heat.
Verizon connects with Fifa for 2026 World Cup
Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
DAZN furthers Saudi links with SPL channels
DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom
SPFL swaps betting video distributor in Stats Perform deal
Betting video rights to the Scottish Premiership will be exclusively commercialised from next season onwards by Stats Perform, which replaces rival IMG Arena in the role
Betis secures €125m refinancing with Goldman Sachs
Real Betis has become the latest LaLiga club to secure a refinancing agreement with US investment bank Goldman Sachs, announcing a €125m ($139.2m) loan it says has been secured "under very favourable conditions".
Sky NZ renews A-Leagues as Auckland team joins
Sky New Zealand has secured exclusive rights to the men’s and women’s A-Leagues for another three years, with a second New Zealand team joining for the coming season.
UBS sticks with Mercedes F1 after series bid fail
Swiss bank UBS has renewed its sponsorship of the Mercedes Formula 1 Team, despite missing out on a central deal with the motorsports series for next season
DAZN adds SLB, LBA to global basketball output
DAZN has added Great Britain’s Super League Basketball and Italy’s Lega Basket Serie A (LBA) to its portfolio of basketball broadcast rights and properties streamed globally.
Eleven is lone Ligue 1 broadcaster in Poland
Eleven Sports is now the sole Ligue 1 broadcaster in Poland after signing off on a five-season rights deal
End in sight for Friedkin’s Everton takeover saga
The protracted sale of Farhad Moshiri’s majority stake in Premier League club Everton could finally reach its conclusion after an agreement was announced with Dan Friedkin, the American owner of AS Roma.